Saudi Arabia

Jeff Hannah & Mazi Farzam

Inside the Mind of Digital Genius Mazi Farzam

Posted on by Jeff Hannah | In Bahrain, Communications, Culture, Design, Europe, Germany, Kuwait, Language, Latin America, Middle East, North America, Podcast, Qatar, Relationships, Saudi Arabia, Storytelling, Strategy, The Netherlands, United Arab Emirates, United Kingdom, United States

Storytelling Genius Mazi Farzam of Inhance Digital

In this episode, host Jeff Hannah interviews digital genius, Mazi Farzam, CEO of Inhance Digital, an agency based in Los Angeles, California. Mazi is focused on the intersection of science, technology, and storytelling. Under his leadership, Inhance has built a global reputation for content generation, user experience creation, visual effects, and immersive storytelling. Inhance works across a wide range of industries where their work finds application in museums, trade shows, executive briefing centers, and other types of experiences.

Mazi is from the Middle East, but is an American now, having worked and traveled extensively around the world. He has a fantastic understanding of cultural differences and how those impact business, interpersonal relationships, and the design of experiences. He is passionate about technology, experiences, and entertainment.

Jeff and Mazi talk about how culture plays into design of interactives and storytelling. They take a deeper look at the differences between basic translation and localization. Mazi stresses the importance of having locals to help craft the story – understanding the connotations of the local language, colloquialisms, and sensitivities to various topics and issues. He explains how most of their projects are designed to be used across a spectrum of different cultures.

Mazi talks how the most effective experiences are those in which the digital and interactive elements are seamlessly integrated into the physical architectural spaces; some refer to this as phygital. Both elements are critically important. But they need to be fully understood, appreciated, and designed together to achieve this level of integration.

Looking into the future, Mazi talks about how the metaverse will change the way we go about our daily lives. He talks about how the technology itself may become more transparent in some ways: more integrated into everything but less obviously visible. He indicates that we are just on the precipice of an exciting new era in technology – one which has the potential to improve humanity in ways that we have yet to see. This could help us build a better world – improving communications, awareness, healthcare, and the environment, just to name a few!

Jeff asks Mazi about what makes Inhance truly unique in their work, as they have achieved an outstanding reputation in the past twenty-plus years. He notes that being in Hollywood helps them to attract some of the best talent in this world. Many of their team members work in feature films, visual effects (VFX), and as AAA game developers. They are distinctly client focused, nimble, and fast in their development.

Inhance Digital is an award-winning interactive agency that helps tell complex stories. Their services span content generation, visual effects, physical brand activation/immersive experiences, and virtual brand exhibits and events. Inhance is at the forefront of delivering custom, cutting-edge interactive experiences for both in-person brand activations as well as virtual and online customer engagement.

This interview was recorded live at EXHIBITORLIVE in Las Vegas, Nevada with host Jeff Hannah.

LinkedIn: https://www.linkedin.com/in/maziar-farzam-2695718/

Website: https://www.inhance.com/

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Jeff Hannah & David Hanger

David Hanger’s Best Places to Eat Around the World (Part 1)

Posted on by Jeff Hannah | In Abu Dhabi, Argentina, Asia, Bahrain, Brazil, Chile, China, Cuba, Culture, Dubai, Ecuador, Europe, Germany, Hong Kong, Japan, Kuwait, Latin America, London, Marketing, Mexico, Middle East, North America, Podcast, Puerto Rico, Qatar, Saudi Arabia, Singapore, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States

Top Food & Activity Picks Globally by David Hanger 

This 3-part mini-series interview provides a wealth of solid insights and recommendations for restaurants, food, and excursions / activities in five international cities. This is quite different from most of our episodes. But, it’s extremely interesting – and provides an abundance of first-hand recommendations from David Hanger, whose reviews on TripAdvisor have been read by more than 100,000 people. Besides being a “critic of food,” David is an international business executive and consultant based in the USA. Host Jeff Hannah interviewed David during a trip to Singapore.

In Part 1 of this interview, David and Jeff focus on Singapore and Amsterdam. Part 2 of this series covers the Greek Island of Santorini, and the city of Shanghai in China. Part 3 of this series covers the cities of Prague in the Czech Republic, and the US cities of Chicago and Santa Barbara.

It’s quite important to ensure that any restaurant you choose for business meetings or entertainment are excellent choices – not only in terms of food quality, but in terms of atmosphere, location, service level, and cultural fit, to name a few. Hopefully this mini-series will be a great resource for those of you who may be planning shows, events, or personal travel in these cities.

Please feel free to connect with David Hanger if you would like to get other recommendations or information directly from him, as he is a tremendous wealth of knowledge for food and dining globally. His contact info is listed below.

Links to restaurants / activities mentioned in this podcast episode:

Singapore:

Fotia (Mediterranean / Greek restaurant)

Chao Chao Gyoza (Japanese restaurant)

NOX (total darkness restaurant)

The Other Room (speakeasy bar at Marriott Tang Plaza)

Club Street (restaurants / various types of entertainment / nightlife)

CBD (Central Business District)

Novena Square Area

KF1 (go kart circuit)

Singapore Grand Prix (Formula 1 night race)

Haji Lane (near Suntec City & Duo Galleria)

 

Amsterdam:

De Belhamel (romantic atmosphere with French & Italian cuisine)

Stubbe’s Haring (seafood street vendor / restaurant)

Vondelpark (nature park)

 

This interview was recorded at the Urbana Rooftop Bar & Pool at the Marriott Courtyard Singapore Novena Hotel in Singapore with host Jeff Hannah.

Email: davidhanger88@gmail.com

LinkedIn: https://www.linkedin.com/in/davidshanger/

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potters wheel

The Great Global Reset

Posted on by Jeff Hannah | In Age, Argentina, Asia, Australia, Authority, Bahrain, Best Practices, Brazil, Chile, China, Communications, Covid-19, Cuba, Culture, Dusseldorf, Ecuador, Europe, Gender, Germany, Hong Kong, Japan, Kuwait, Language, Latin America, Leadership, Mexico, Middle East, New Zealand, North America, Podcast, Puerto Rico, Qatar, Relationships, Saudi Arabia, Singapore, Strategy, Taiwan, Thailand, The Netherlands, United Arab Emirates, United Kingdom, United States, Verbal Communications

The Great Global Reset – Jeff Hannah Speaks at IFES

In this episode, we are re-airing a webinar with Jeff Hannah called The Great Global Reset, presented by IFES (International Federation of Exhibition & Event Services), as part of an ongoing series called IFES Solutions. All countries and cultures on the planet are feeling the impact of the COVID-19 pandemic. The impact is monumental – and will likely have more significant repercussions on humanity than any other crisis we have seen in our lifetimes. The coronavirus pandemic is already permanently reshaping culture as we speak. The trade show and event industry is being hit particularly hard as well – and is being forced to shift, innovate, and re-think. In this webinar we will explore COVID through the eyes of culture – and some elements of the Great Global Reset.

This interview was recorded in Dayton, Ohio but broadcast globally in April 2020.

Email: jhannah@exhibitconcepts.com

LinkedIn: https://www.linkedin.com/in/jeffreyhannah/

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Chloe Richardson in Action

Chloe Richardson – a Woman of Many Talents! (Part 3)

Posted on by Jeff Hannah | In Asia, Australia, Branding, Communications, Culture, Europe, Gender, Germany, Language, Latin America, Leadership, London, Marketing, Middle East, Non-Verbal Communications, North America, Podcast, Relationships, Saudi Arabia, Strategy, United Arab Emirates, United Kingdom, United States, Verbal Communications, Yorkshire

Jeff Hannah Interviews Chloe Richardson – Linguist & Exhibition Sales Strategist

In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales strategy, rebook consultancy, sales team support, business development, client engagement, the customer journey and process management. And she also does translation work on a regular basis.

Chloe’s home base is in London, where she is today. But, Chloe works in a diverse array of industries across the world, including Europe, North America, Russia and Eurasia, China, India, South East Asia and Africa.

Chloe holds a Bachelor of Arts Degree in French and Portuguese from the University of Southampton in the United Kingdom. One little secret about Chloe…is that she has spent a significant part of her life working in the entertainment industry, being a vocalist, pianist and actress. Chloe is just super-talented, extremely articulate and just fun to be around!!

Chloe shares lots of great insights across this 3-part series. She discusses the importance of language in relation to travel – and to the trade show and exhibition world in general; she talks about cultural differences, travel tips, how to engage with strangers, how to create trust & respect, perceptions across borders, and developing a better understanding of the audience you are trying to engage with.

This interview was recorded in London, United Kingdom & Dayton, Ohio, USA.

Part 1 of my interview with Chloe.

Part 2 of my interview with Chloe.

Chloe Richardson on LinkedIn

Website: www.explori.com

Email: c.richardson@explori.com

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Chloe Richardson in Action

Chloe Richardson – a Woman of Many Talents! (Part 2)

Posted on by Jeff Hannah | In Abu Dhabi, Argentina, Australia, Best Practices, Branding, Brazil, Chile, Communications, Culture, Dubai, Europe, Gender, Germany, Language, Latin America, Leadership, London, Marketing, Mexico, Middle East, North America, Podcast, Relationships, Saudi Arabia, Strategy, Sydney, United Arab Emirates, United Kingdom, United States, Verbal Communications, Yorkshire

Jeff Hannah Interviews Chloe Richardson – Linguist & Exhibition Sales Strategist

In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales strategy, rebook consultancy, sales team support, business development, client engagement, the customer journey and process management. And she also does translation work on a regular basis.

Chloe’s home base is in London, where she is today. But, Chloe works in a diverse array of industries across the world, including Europe, North America, Russia and Eurasia, China, India, South East Asia and Africa.

Chloe holds a Bachelor of Arts Degree in French and Portuguese from the University of Southampton in the United Kingdom. One little secret about Chloe…is that she has spent a significant part of her life working in the entertainment industry, being a vocalist, pianist and actress. Chloe is just super-talented, extremely articulate and just fun to be around!!

Chloe shares lots of great insights across this 3-part series. She discusses the importance of language in relation to travel – and to the trade show and exhibition world in general; she talks about cultural differences, travel tips, how to engage with strangers, how to create trust & respect, perceptions across borders, and developing a better understanding of the audience you are trying to engage with.

This interview was recorded in London, United Kingdom & Dayton, Ohio, USA.

Part 1 of my interview with Chloe.

Part 3 of my interview with Chloe.

Chloe Richardson on LinkedIn

Website: www.explori.com

Email: c.richardson@explori.com

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Chloe Richardson – a Woman of Many Talents! (Part 1)

Posted on by Jeff Hannah | In Abu Dhabi, Asia, Best Practices, Branding, Brazil, Communications, Culture, Design, Dubai, Europe, Gender, Germany, Language, Latin America, Leadership, London, Marketing, Middle East, North America, Podcast, Relationships, Saudi Arabia, Storytelling, Strategy, United Arab Emirates, United Kingdom, United States, Verbal Communications, Yorkshire

Jeff Hannah Interviews Chloe Richardson – Linguist & Exhibition Sales Strategist

In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales strategy, rebook consultancy, sales team support, business development, client engagement, the customer journey and process management. And she also does translation work on a regular basis.

Chloe’s home base is in London, where she is today. But, Chloe works in a diverse array of industries across the world, including Europe, North America, Russia and Eurasia, China, India, South East Asia and Africa.

Chloe holds a Bachelor of Arts Degree in French and Portuguese from the University of Southampton in the United Kingdom. One little secret about Chloe…is that she has spent a significant part of her life working in the entertainment industry, being a vocalist, pianist and actress. Chloe is just super-talented, extremely articulate and just fun to be around!!

Chloe shares lots of great insights across this 3-part series. She discusses the importance of language in relation to travel – and to the trade show and exhibition world in general; she talks about cultural differences, travel tips, how to engage with strangers, how to create trust & respect, perceptions across borders, and developing a better understanding of the audience you are trying to engage with.

This interview was recorded in London, United Kingdom & Dayton, Ohio, USA.

Part 2 of my interview with Chloe.

Part 3 of my interview with Chloe.

Chloe Richardson on LinkedIn

Website: www.explori.com

Email: c.richardson@explori.com

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Dutch Pavilion Shanghai 2010

Charles Pappas – Flying Cars, Zombie Dogs, & Robot Overlords (Part 2)

Posted on by Jeff Hannah | In Abu Dhabi, Asia, Best Practices, Branding, Brazil, Culture, Design, Dubai, Europe, Germany, Graphics, Language, Latin America, Leadership, London, Marketing, Mexico, Middle East, North America, Podcast, Relationships, Saudi Arabia, Strategy, United Arab Emirates, United Kingdom, United States

Jeff Hannah Interviews Charles Pappas – Exhibit Industry Historian

In this episode, host Jeff Hannah interviews Charles Pappas, author of Flying Cars, Zombie Dogs, & Robot Overlords, and senior writer at Exhibitor Magazine. Charles is like the Indiana Jones – Captain Ahab – Mr. Peabody of the exhibition industry. He dug up lost expo photos in Shanghai and located forgotten fair buildings in Mexico City. He has spent years sleuthing out not just the economic IMPACT but cultural IMPRINT of trade fairs – which is a key point of his book. The impact of trade fairs last long beyond the end of the event. Charles has covered the expo industry for Exhibitor Magazine for many years – and is the industry’s de facto historian.

In part 2 of this interview, Jeff explores the things that Charles has learned from his extensive international travels, in particular how those things relate to good and bad practices in exhibitions. Charles explains the Dunning–Kruger effect, and how business can be impacted by a lack of knowledge of certain subjects. They discuss the use a sensory attractions – kinetic structures, technology, sand painting, art, fragrances and storytelling. Jeff talks to Charles about his level of interest in cultures and how that knowledge can and should be applied to the exhibition world.

This interview was recorded in Las Vegas, Nevada.

Flying Cars, Zombie Dogs, & Robot Overlords Book on Amazon

Charles Pappas on LinkedIn

Exhibitor Magazine

Email: cpappas@exhibitormagazine.com

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Dutch Pavilion Shanghai 2010

Charles Pappas – Flying Cars, Zombie Dogs, & Robot Overlords (Part 1)

Posted on by Jeff Hannah | In Abu Dhabi, Argentina, Asia, Best Practices, Branding, Brazil, Culture, Design, Dubai, Europe, Germany, Graphics, Language, Latin America, Leadership, London, Marketing, Mexico, Middle East, North America, Podcast, Saudi Arabia, Strategy, United Arab Emirates, United Kingdom, United States

Jeff Hannah Interviews Charles Pappas – Exhibit Industry Historian

In this episode, host Jeff Hannah interviews Charles Pappas, author of Flying Cars, Zombie Dogs, & Robot Overlords, and senior writer at Exhibitor Magazine. Charles is like the Indiana Jones – Captain Ahab – Mr. Peabody of the exhibition industry. He dug up lost expo photos in Shanghai and located forgotten fair buildings in Mexico City. He has spent years sleuthing out not just the economic IMPACT but cultural IMPRINT of trade fairs – which is a key point of his book. The impact of trade fairs last long beyond the end of the event. Charles has covered the expo industry for Exhibitor Magazine for many years – and is the industry’s de facto historian.

In part 1 of this interview, Charles explains how he became interested in world’s fairs and exhibitions, and the many shows that he has personally visited and studied. They talk about how governments use their pavilions at world fairs to market and sell themselves to the world, something Charles refers to as culture to consumer (C2C). Through fascinating examples Charles reveals interesting past exhibits which have really changed the world. They also discuss opportunities that companies often miss when exhibiting, and some of the huge mistakes that they make. Charles provides an incredibly insightful and historical perspective on the importance of trade shows, exhibitions, and world’s fairs to the global economy.

This interview was recorded in Las Vegas, Nevada.

Flying Cars, Zombie Dogs, & Robot Overlords Book on Amazon

Charles Pappas on LinkedIn

Exhibitor Magazine

Email: cpappas@exhibitormagazine.com

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Motorola Exhibit in Bangkok

Larry Kulchawik – Trade Shows from One Country to the Next (Part 2)

Posted on by Jeff Hannah | In Abu Dhabi, Age, Argentina, Asia, Best Practices, Branding, Brazil, Chile, Cuba, Culture, Design, Dubai, Ecuador, Europe, Gender, Germany, Language, Latin America, Leadership, Marketing, Mexico, Middle East, North America, Podcast, Relationships, Saudi Arabia, Strategy, Time, United Arab Emirates, United Kingdom, United States

Jeff Hannah Interviews International Exhibit Industry Legend Larry Kulchawik

In this episode, host Jeff Hannah concludes his interview with exhibition industry legend Larry Kulchawik, author of Trade Shows from One Country to the Next. They discuss some of the biggest mistakes that companies make, how to approach working internationally, some of the most difficult places to work, the most rewarding aspects of the industry, and Larry’s legacy in the global exhibition industry.

Trade Shows from One Country to the Next is tailor-made for exhibit managers and event planners who are working across borders. It outlines the venues, top trade shows, rules, regulations, exhibit and cultural differences. It is designed to help you recalculate your strategies and tactics when exhibiting internationally – covering 45 countries.

While earning a degree in Design at Southern Illinois University, Larry Kulchawik had the privilege to study under world class designer Buckminster Fuller. Starting as an exhibit designer, Kulchawik has spent the last 43 years making his mark on the exhibit industry globally!

Larry has worked for three of the leading exhibit companies in the USA – in design, management and sales – with a focus on international trade show marketing. He served as President of IFES (International Federation of Exposition Services) and as President of EDPA (Experiential Designers and Producers Association). Larry also served on the boards of many industry associations Center for Exhibit Industry Research (CEIR), Octanorm Service Partner International (OSPI), and the World Trade Center. As president of EDPA he assisted to launch the first master’s degree program in exhibit design at Fashion Institute of Technology (FIT) in New York City; during that time he also led a task force to create an Underwriters Laboratory (aka UL) – Standards for Safety for building trade show exhibits.

Larry has been awarded two of the industry’s highest honors – the Hazel Hays Award (given by EDPA), and the Roger Taurant Award (given by IFES) for his contributions to the exhibit industry.

Be sure to listen to Part 1 of this interview with Larry Kulchawik.

This interview was recorded in Naples, Florida.

www.larrykulchawik.com

Larry Kulchawik LinkedIn

Email: larrykulchawik@gmail.com

Twitter: @LarryKulchawik

Larry Kulchawik Consulting on Facebook

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Marina Bay Sands SkyPark - Singapore

Geoff Thatcher – Creating Experiences Globally (Part 2)

Posted on by Jeff Hannah | In Abu Dhabi, Asia, Bahrain, Best Practices, Branding, Branding, Brazil, China, Communications, Culture, Design, Doha, Dubai, Europe, Germany, Graphics, Hong Kong, Japan, Kuwait, Language, Leadership, London, Marketing, Middle East, Non-Verbal Communications, North America, Podcast, Qatar, Relationships, Saudi Arabia, Singapore, Storytelling, Strategy, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Verbal Communications

Engaging Globally Through Authentic Storytelling

In Part 2 of this captivating two-part interview with host Jeff Hannah, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. Geoff also talks about the evolution of the experience economy. Geoff shares his advice for clients. Jeff asks Geoff about how international travel has changed him over the years. And, they talk about the importance of maintaining your faith while being on the road.

Geoff Thatcher is Founder & Chief Creative Officer at Creative Principals. He has a tremendous amount of truly world-class experience – and is a brilliant thinker, writer, and creative director. Geoff believes that experiences are distinguished by great story telling. Geoff spent many years as Executive Creative Director at The Brand Experience. Recent projects include the grand opening of Warner Brothers World Abu Dhabi, a traveling exhibition for the King Abdullah Foundation in Saudi Arabia, a new lobby experience for Palo Alto Networks and new concepts for the executive briefing program at Dell Technologies.

Other highlights from his career include his work on the Pan American Games in Rio de Janeiro, the Kaiser Permanente Center for Total Health in Washington, DC, the Lockheed Martin Space Experience Center and Honeywell’s Industrial Safety Customer Experience Center (Shanghai & many other cities).

Geoff also served as Creative Director at the Tom Peters Company where he worked with many top industry leaders – and helped to facilitate leadership training within Microsoft, John Deere, Deloitte and The CIA.

He also worked for more than seven years as a writer at Jack Rouse Associates (JRA) – where he helped develop many experiences, such as the CNN Studio Tour (Atlanta), and the Battleship Missouri Memorial.

Be sure to listen to Part 1 of this interview with Geoff Thatcher.

www.creativeprincipals.com

Twitter: @geoffthatcher

Geoff Thatcher LinkedIn

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