United Arab Emirates

Jeff Hannah & Mazi Farzam

Inside the Mind of Digital Genius Mazi Farzam

Posted on by Jeff Hannah | In Bahrain, Communications, Culture, Design, Europe, Germany, Kuwait, Language, Latin America, Middle East, North America, Podcast, Qatar, Relationships, Saudi Arabia, Storytelling, Strategy, The Netherlands, United Arab Emirates, United Kingdom, United States

Storytelling Genius Mazi Farzam of Inhance Digital

In this episode, host Jeff Hannah interviews digital genius, Mazi Farzam, CEO of Inhance Digital, an agency based in Los Angeles, California. Mazi is focused on the intersection of science, technology, and storytelling. Under his leadership, Inhance has built a global reputation for content generation, user experience creation, visual effects, and immersive storytelling. Inhance works across a wide range of industries where their work finds application in museums, trade shows, executive briefing centers, and other types of experiences.

Mazi is from the Middle East, but is an American now, having worked and traveled extensively around the world. He has a fantastic understanding of cultural differences and how those impact business, interpersonal relationships, and the design of experiences. He is passionate about technology, experiences, and entertainment.

Jeff and Mazi talk about how culture plays into design of interactives and storytelling. They take a deeper look at the differences between basic translation and localization. Mazi stresses the importance of having locals to help craft the story – understanding the connotations of the local language, colloquialisms, and sensitivities to various topics and issues. He explains how most of their projects are designed to be used across a spectrum of different cultures.

Mazi talks how the most effective experiences are those in which the digital and interactive elements are seamlessly integrated into the physical architectural spaces; some refer to this as phygital. Both elements are critically important. But they need to be fully understood, appreciated, and designed together to achieve this level of integration.

Looking into the future, Mazi talks about how the metaverse will change the way we go about our daily lives. He talks about how the technology itself may become more transparent in some ways: more integrated into everything but less obviously visible. He indicates that we are just on the precipice of an exciting new era in technology – one which has the potential to improve humanity in ways that we have yet to see. This could help us build a better world – improving communications, awareness, healthcare, and the environment, just to name a few!

Jeff asks Mazi about what makes Inhance truly unique in their work, as they have achieved an outstanding reputation in the past twenty-plus years. He notes that being in Hollywood helps them to attract some of the best talent in this world. Many of their team members work in feature films, visual effects (VFX), and as AAA game developers. They are distinctly client focused, nimble, and fast in their development.

Inhance Digital is an award-winning interactive agency that helps tell complex stories. Their services span content generation, visual effects, physical brand activation/immersive experiences, and virtual brand exhibits and events. Inhance is at the forefront of delivering custom, cutting-edge interactive experiences for both in-person brand activations as well as virtual and online customer engagement.

This interview was recorded live at EXHIBITORLIVE in Las Vegas, Nevada with host Jeff Hannah.

LinkedIn: https://www.linkedin.com/in/maziar-farzam-2695718/

Website: https://www.inhance.com/

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Mark Johnson On Stage at EDPA Access 2022

How Mark Johnson is Shaping the Exhibition Industry

Posted on by Jeff Hannah | In Asia, Best Practices, Branding, Branding, Communications, Covid-19, Culture, Europe, Germany, Language, Latin America, Leadership, London, Marketing, Middle East, North America, Podcast, Storytelling, Strategy, The Netherlands, United Arab Emirates, United Kingdom, United States

How Mark Johnson is Shaping the Exhibition Industry

Industry veteran Mark Johnson is re-shaping the world of exhibitions with his deep passion, foresight, and encompassing vision for the future. Mark has garnered significant attention with his recent acquisitions of EXHIBITOR Group, as well as Featherlite Exhibits. In this episode, host Jeff Hannah asks Mark about his acquisition of EXHIBITOR Group, and how he is re-imagining the future of it. Mark introduces Dan Raynak as the new CEO/President of EXHIBITOR Group, and talks about the unique and ongoing mission for the company. Mark’s fiery passion for the exhibition industry can be felt as he discusses a more inclusive future for EXHIBITOR – with the introduction of additional tools and resources. Mark also discusses the outlook for EXHIBITORLIVE 2023 and beyond, including future potential show locations.

EXHIBITOR is widely recognized as a producer of educational conferences – and is exploring ways to build upon this globally recognized brand – including potential international expansion of educational programming and CTSM Certification. EXHIBITOR and the EDPA (Experiential Designers & Producers Association) have recently formed a partnership to provide ongoing professional education to EDPA members through EXHIBITOR’s Certified Trade Show Marketer (CTSM) program.

Mark Johnson is the Founder / CEO of Star Exhibits & Environments, and also owns several other companies. Mark built an outstanding reputation in the exhibition industry through decades of international work and leadership in industry associations such as EDPA and IFES. He was formerly President (2005) of EDPA (Experiential Designers & Producers Association). He was involved in the creation of the EDPA Foundation, where he continues to serve as Treasurer. He was instrumental in supporting and promoting IFES (International Federation of Exhibition & Event Services) over the years in various ways. Mark has been instrumental in the exhibit design education programs at both Fashion Institute of Technology (FIT), and Bemidji State University (BSU), from the early stages of development to current day. In 2021, Mark was honored as one of the Ten Most Admired CEOs by the MSP Business Journal.

EXHIBITOR Group is the global leader in trade show and corporate event marketing education. EXHIBITOR does this through many platforms, including: EXHIBITOR Magazine, EXHIBITORLIVE, the Certified Trade Show Marketer (CTSM) program, EXHIBITOR FastTrak, EXHIBITOR eTrak, and others.

A leading global marketing solutions provider, Star Exhibits and Environments values a customer-intimate approach, lasting partnerships, powerful strategic direction, and consistent execution. Star’s comprehensive design, fabrication, installation, and property management services support trade show, retail, corporate interior, event and selling environment initiatives.

This interview was recorded live at EXHIBITOR FastTrak in Providence, Rhode Island, with host Jeff Hannah.

LinkedIn: https://www.linkedin.com/in/markjohnsonstar/

Website: https://www.exhibitoronline.com/index.asp

Mark Johnson, Owner and CEO of Star Group

Mark Johnson

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Han Leenhouts on stage with microphone - pointing

Straight Talk from Han Leenhouts (Part 2)

Posted on by Jeff Hannah | In Abu Dhabi, Argentina, Asia, Best Practices, Brazil, China, Communications, Culture, Dubai, Europe, Gender, Germany, Hong Kong, Japan, Language, Latin America, Marketing, Mexico, Middle East, Non-Verbal Communications, North America, Podcast, Relationships, Singapore, Strategy, Taiwan, Thailand, The Netherlands, United Arab Emirates, United Kingdom, United States, Verbal Communications

Han Leenhouts Unfiltered! (Part 2)

This is Part 2 of a two-part interview with Han Leenhouts author of Sales & Pepper, based in The Hague (Den Haag), The Netherlands.

This is one of the most fun, exciting, and inspirational episodes that we’ve had on The Global Exhibitor Podcast! In this interview, hosted by Jeff Hannah you can experience Han’s electric personality, and magnetic passion through his dynamic, engaging, and direct (Dutch) style. The primary focus of this episode is the importance of booth staff selection, training and engagement.

In this episode, Jeff asks Han to differentiate between the Dutch culture and mindset in comparison to other countries in Europe. Han talks about what Americans might not understand when working with the Dutch. They talk about the direct communications style, and the importance of being authentic and genuine.

Han emphasizes the importance of booth staff training and what the process generally looks like – involving both pre-show training as well as on-site coaching. He talks about setting goals for the show and how to measure where those goals are met.

Han elaborates on how asking the “right” questions is an important step in learning how to engage with people you have never met before. The right questions help to quickly qualify your potential leads and determine where to take the conversation. Han is a firm believer in being bold, taking risks, and stepping out of your comfort zone – which is what it takes in order to be really successful in trade show marketing.

As a side note, Jeff and Han briefly discuss perspectives on the war in Ukraine, as well as how Dutch DJ’s compare to others in the world! You don’t want to miss that!

Han Leenhouts is an internationally acclaimed author, keynote speaker, trainer, and coach in the trade show industry. Han is the author of Sales & Pepper, a book focused on the best ways to engage with people on the trade show floor, in conjunction with an effective exhibit. He is also the author of Peppertalk 2.0, which is focused on open-ended, thought-provoking questions which can be used to effectively engage with others on the show floor. Han owns Sales & Pepper, a training and coaching firm based in The Netherlands.

This interview was recorded live in Las Vegas at the luxurious Mandalay Bay Resort & Casino, with host Jeff Hannah. Please also join us for Part 1 of this interview with Han Leenhouts.

Email: han@salesandpepper.com

LinkedIn: https://www.linkedin.com/in/hanleenhouts/

Website: https://salesandpepper.com/

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Han Leenhouts on stage with microphone - pointing

Straight Talk from Han Leenhouts (Part 1)

Posted on by Jeff Hannah | In Abu Dhabi, Argentina, Asia, Best Practices, Brazil, China, Communications, Culture, Dubai, Europe, Gender, Germany, Hong Kong, Japan, Language, Latin America, Marketing, Mexico, Middle East, Non-Verbal Communications, North America, Podcast, Relationships, Singapore, Strategy, Taiwan, Thailand, The Netherlands, United Arab Emirates, United Kingdom, United States, Verbal Communications

Han Leenhouts Unfiltered! (Part 1)

This is Part 1 of a two-part interview with Han Leenhouts author of Sales & Pepper, based in The Hague (Den Haag), The Netherlands.

This is one of the most fun, exciting, and inspirational episodes that we’ve had on The Global Exhibitor Podcast! In this interview, hosted by Jeff Hannah you can experience Han’s electric personality, and magnetic passion through his dynamic, engaging, and direct (Dutch) style. The primary focus of this episode is the importance of booth staff selection, training and engagement.

Han is focused on outcomes! But, far too many get it wrong! As part of his consultative, training, and coaching initiatives, Han works globally with brands to help establish and reach goals for their trade show participation. With clearly defined goals in mind, you can then work to achieve those goals – and recognize when you have or haven’t. Having the goals is important, but is not everything. Making the most of show floor interactions can make or break any trade show participation. Staff training is the next, hugely important component. Much of the booth staff training can happen in the planning phases, but some of it must happen on the show floor, in the actual physical environment in order to fully utilize the exhibit in the way it was designed to be used.

Jeff asks Han about his views on staffing a booth with marketing team members vs. sales vs. technical staff. Han talks in detail about how to select the right people to fill the various roles required on the show floor. Han gives his recommendations on the ideal mix of profiles for the roles, and how to play to people’s strengths. He focuses on the importance of booth staff attitude and outlook on working on the show floor. It is critical for them to understand their purpose, as well as the best ways to approach people and start meaningful interactions.

Respect for cultural differences is important for working across cultures. But, when looking for ways to engage with others, Han urges people to tap into the most basic and common human characteristics – those things we share in common – rather than focusing on our differences. Shaping questions in just the right way to capture a visitor’s attention immediately is essential in the busy, distracting, and fast-paced show floor environment. Han is a master at engaging both individuals and audiences.

Han Leenhouts is an internationally acclaimed author, keynote speaker, trainer, and coach in the trade show industry. Han is the author of Sales & Pepper, a book focused on the best ways to engage with people on the trade show floor, in conjunction with an effective exhibit. He is also the author of Peppertalk 2.0, which is focused on open-ended, thought-provoking questions which can be used to effectively engage with others on the show floor. Han owns Sales & Pepper, a training and coaching firm based in The Netherlands.

This interview was recorded live in Las Vegas at the luxurious Mandalay Bay Resort & Casino, with host Jeff Hannah. Please join us for Part 2 of this interview with Han Leenhouts.

Email: han@salesandpepper.com

LinkedIn: https://www.linkedin.com/in/hanleenhouts/

Website: https://salesandpepper.com/

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Exhibit at EuroShop

Tradeshow Engagement Optimization with Lee Ali (Part 1)

Posted on by Jeff Hannah | In Abu Dhabi, Argentina, Asia, Best Practices, Brazil, China, Communications, Culture, Dubai, Europe, Germany, Graphics, Hong Kong, Language, Latin America, London, Manchester, Marketing, Middle East, Non-Verbal Communications, North America, Podcast, Relationships, Strategy, United Arab Emirates, United Kingdom, United States, Verbal Communications, Yorkshire

Tradeshow Engagement Optimization with Lee Ali (Part 1)

In this episode, host Jeff Hannah interviews Lee Ali of Expo Stars Interactive, based in Manchester, England. In this episode, Jeff asks Lee about several unique aspects of his work and business model. This is part one of a two-part series with Lee.

Lee discusses his Remote Exhibiting Model, which is a new development born in the midst of the COVID-19 Pandemic, when companies were prevented from traveling due to restrictions of one kind or another. This Model allows companies to still participate in trade shows in a very real, legitimate, and effective way, even when their own staff members cannot attend IRL.

Lee also discusses his outlook regarding the attendee experience model in the post-COVID world. How have expectations of engagements and interactions changed during the past couple of years? And how do they continue to change? Due to show attendance still down from the previous era, exhibitors are spending similar (if not more) dollars but getting access to fewer attendees. So, what can and should exhibitors do to address that in the most effective way possible?

Lee shares insights on cultural differences and their relative importance in the exhibition world and on the show floor. And he talks in depth about a new phrase which he recently coined, “Tradeshow Engagement Optimization” – also known as TEO.

Lee Ali is an international speaker, entrepreneur, business coach, mentor, sales strategist and a qualified iMA practitioner. He is widely regarded as the go-to source for attendee engagement and lead generation at global tradeshow exhibitions, conferences and live marketing events.

Lee’s passion from very early on in his business career has been understanding what makes people buy and how to truly connect with them so that they are deeply engaged with what you do.

As well as contributing his valuable insights to industry press and media, Lee has been invited to speak at various conferences across the world on audience engagement including; UFI Asia Pacific Conference in Malaysia, Middle East Event Show in Dubai, Sales and Marketing Expo in LA, The Business Show in London, Expo Expo! in Las Vegas, EXHIBITORLIVE in Las Vegas, Event Tech Live in London and more. Lee also hosts the “In Conversation with Expo Stars” podcast interviewing experts from the tradeshow industry.

Lee founded Expo Stars Interactive, an award winning exhibition engagement company, to support exhibitors worldwide to engage more attendees to their booth, convert them into qualified sales leads, raise their brand awareness, and deliver measurable results.

Since 2007, the Expo Stars team have been supporting exhibitors at all the major global exhibitions including Arab Health, Mobile World Congress, CES, GITEX, BAUMA, HPE Discover, Cisco Live, Black Hat, Microsoft Convergence, CONEXPO-CON/AGG and many more.

Lee is also passionate about health and well-being. He is a qualified Reiki practitioner and incorporates the power of positive energy into his unique 5 E’s framework for personal, business, sales and marketing success.

This interview was recorded online from both Manchester, England (UK) and Dayton, Ohio (USA) with host Jeff Hannah.

Part 2 of the Interview with Lee.

Email: lee@expostars.com

LinkedIn: https://www.linkedin.com/in/leeali5/

Website: https://www.expostars.com/

Lee Ali, MD of Expo Stars Interactive

Lee Ali

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Jeff Hannah & David Hanger

David Hanger’s Best Places to Eat Around the World (Part 1)

Posted on by Jeff Hannah | In Abu Dhabi, Argentina, Asia, Bahrain, Brazil, Chile, China, Cuba, Culture, Dubai, Ecuador, Europe, Germany, Hong Kong, Japan, Kuwait, Latin America, London, Marketing, Mexico, Middle East, North America, Podcast, Puerto Rico, Qatar, Saudi Arabia, Singapore, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States

Top Food & Activity Picks Globally by David Hanger 

This 3-part mini-series interview provides a wealth of solid insights and recommendations for restaurants, food, and excursions / activities in five international cities. This is quite different from most of our episodes. But, it’s extremely interesting – and provides an abundance of first-hand recommendations from David Hanger, whose reviews on TripAdvisor have been read by more than 100,000 people. Besides being a “critic of food,” David is an international business executive and consultant based in the USA. Host Jeff Hannah interviewed David during a trip to Singapore.

In Part 1 of this interview, David and Jeff focus on Singapore and Amsterdam. Part 2 of this series covers the Greek Island of Santorini, and the city of Shanghai in China. Part 3 of this series covers the cities of Prague in the Czech Republic, and the US cities of Chicago and Santa Barbara.

It’s quite important to ensure that any restaurant you choose for business meetings or entertainment are excellent choices – not only in terms of food quality, but in terms of atmosphere, location, service level, and cultural fit, to name a few. Hopefully this mini-series will be a great resource for those of you who may be planning shows, events, or personal travel in these cities.

Please feel free to connect with David Hanger if you would like to get other recommendations or information directly from him, as he is a tremendous wealth of knowledge for food and dining globally. His contact info is listed below.

Links to restaurants / activities mentioned in this podcast episode:

Singapore:

Fotia (Mediterranean / Greek restaurant)

Chao Chao Gyoza (Japanese restaurant)

NOX (total darkness restaurant)

The Other Room (speakeasy bar at Marriott Tang Plaza)

Club Street (restaurants / various types of entertainment / nightlife)

CBD (Central Business District)

Novena Square Area

KF1 (go kart circuit)

Singapore Grand Prix (Formula 1 night race)

Haji Lane (near Suntec City & Duo Galleria)

 

Amsterdam:

De Belhamel (romantic atmosphere with French & Italian cuisine)

Stubbe’s Haring (seafood street vendor / restaurant)

Vondelpark (nature park)

 

This interview was recorded at the Urbana Rooftop Bar & Pool at the Marriott Courtyard Singapore Novena Hotel in Singapore with host Jeff Hannah.

Email: davidhanger88@gmail.com

LinkedIn: https://www.linkedin.com/in/davidshanger/

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potters wheel

The Great Global Reset

Posted on by Jeff Hannah | In Age, Argentina, Asia, Australia, Authority, Bahrain, Best Practices, Brazil, Chile, China, Communications, Covid-19, Cuba, Culture, Dusseldorf, Ecuador, Europe, Gender, Germany, Hong Kong, Japan, Kuwait, Language, Latin America, Leadership, Mexico, Middle East, New Zealand, North America, Podcast, Puerto Rico, Qatar, Relationships, Saudi Arabia, Singapore, Strategy, Taiwan, Thailand, The Netherlands, United Arab Emirates, United Kingdom, United States, Verbal Communications

The Great Global Reset – Jeff Hannah Speaks at IFES

In this episode, we are re-airing a webinar with Jeff Hannah called The Great Global Reset, presented by IFES (International Federation of Exhibition & Event Services), as part of an ongoing series called IFES Solutions. All countries and cultures on the planet are feeling the impact of the COVID-19 pandemic. The impact is monumental – and will likely have more significant repercussions on humanity than any other crisis we have seen in our lifetimes. The coronavirus pandemic is already permanently reshaping culture as we speak. The trade show and event industry is being hit particularly hard as well – and is being forced to shift, innovate, and re-think. In this webinar we will explore COVID through the eyes of culture – and some elements of the Great Global Reset.

This interview was recorded in Dayton, Ohio but broadcast globally in April 2020.

Email: jhannah@exhibitconcepts.com

LinkedIn: https://www.linkedin.com/in/jeffreyhannah/

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Jeff & Uta on Eco Tour in Sonoran Desert

IFES Executive Director – Uta Goretzky

Posted on by Jeff Hannah | In Abu Dhabi, Argentina, Best Practices, Brazil, Chile, Communications, Culture, Design, Dubai, Dusseldorf, Europe, Germany, Graphics, Language, Latin America, Leadership, Marketing, Mexico, Middle East, Munich, North America, Podcast, Relationships, Strategy, United Arab Emirates, United Kingdom, United States

Jeff Hannah Interviews Uta Goretzky – Executive Director of IFES

In this episode, host Jeff Hannah interviews Uta Goretzky, the Executive Director of the International Federation of Exhibition and Event Services, headquartered in Europe. Uta has a vast knowledge of what is happening in the trade show and event industry on a global basis. She works diligently to ensure that the industry is well-represented globally within various government contexts, as well as from an economic standpoint. They also provide a platform for global collaboration between companies across the exhibition industry.

Uta discusses trends that she is observing, initiatives that IFES is pursuing currently, the significance of cultural concerns, as well as best practices for exhibitors. Uta is based in Frankfurt, Germany, but spends much of her life on the road in many places around the world.

Prior to joining IFES, Uta spent more than 20 years with FAMAB e.V., the German association for the exhibitions and events industry. Uta studied economics at the Westfälische Wilhelms-Universität Münster in Germany.

This interview was recorded in the Sonoran Desert of Tucson, Arizona in the USA.

Uta Goretzky on LinkedIn

Email: uta@ifesnet.org

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Jeff Hannah Atlanta Business RadioX

Jeff Hannah Interviewed on Atlanta Business RadioX

Posted on by Jeff Hannah | In Abu Dhabi, Asia, Australia, Best Practices, Communications, Culture, Design, Europe, Germany, Graphics, Language, Latin America, Leadership, London, Loose Time, Marketing, Middle East, North America, Podcast, Precise Time, Relationships, Strategy, The Netherlands, Time, United Arab Emirates, United Kingdom, United States

Jeff Hannah Interviewed on Atlanta Business RadioX

Jeff Hannah is the founder and former President of Nuance International (known as Gielissen Interiors & Exhibitions USA). He is also a leader, lecturer, consultant, and writer in the fields of international project management, budgeting, design, and cultures. With an accomplished track record of more than 25 years, Jeff has led large, multicultural teams in the strategic development, design, and management of complex projects in over 50 countries. He has managed companies in London, Abu Dhabi and Atlanta. Jeff specializes in understanding the various cultural nuances and the distinct challenges to working in each region of the world and has developed methodologies and processes for mitigating those risks to deliver world-class solutions. Jeff earned his B.S. Degree in Industrial Design from the Georgia Institute of Technology.

This interview was recorded in Atlanta, Georgia, USA.

Jeff Hannah on LinkedIn

Email: jeff@globalexhibitor.com

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Chloe Richardson in Action

Chloe Richardson – a Woman of Many Talents! (Part 3)

Posted on by Jeff Hannah | In Asia, Australia, Branding, Communications, Culture, Europe, Gender, Germany, Language, Latin America, Leadership, London, Marketing, Middle East, Non-Verbal Communications, North America, Podcast, Relationships, Saudi Arabia, Strategy, United Arab Emirates, United Kingdom, United States, Verbal Communications, Yorkshire

Jeff Hannah Interviews Chloe Richardson – Linguist & Exhibition Sales Strategist

In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales strategy, rebook consultancy, sales team support, business development, client engagement, the customer journey and process management. And she also does translation work on a regular basis.

Chloe’s home base is in London, where she is today. But, Chloe works in a diverse array of industries across the world, including Europe, North America, Russia and Eurasia, China, India, South East Asia and Africa.

Chloe holds a Bachelor of Arts Degree in French and Portuguese from the University of Southampton in the United Kingdom. One little secret about Chloe…is that she has spent a significant part of her life working in the entertainment industry, being a vocalist, pianist and actress. Chloe is just super-talented, extremely articulate and just fun to be around!!

Chloe shares lots of great insights across this 3-part series. She discusses the importance of language in relation to travel – and to the trade show and exhibition world in general; she talks about cultural differences, travel tips, how to engage with strangers, how to create trust & respect, perceptions across borders, and developing a better understanding of the audience you are trying to engage with.

This interview was recorded in London, United Kingdom & Dayton, Ohio, USA.

Part 1 of my interview with Chloe.

Part 2 of my interview with Chloe.

Chloe Richardson on LinkedIn

Website: www.explori.com

Email: c.richardson@explori.com

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