How Much Copy is Appropriate for Booth Graphics?

Your Graphics Probably Have Too Much Copy!

 

Companies generally use too much copy (verbiage) in their booth graphics – which most people simply DO NOT READ! With so many distractions on the show floor – along with language and cultural barriers – it is challenging to capture attention, and to garner focus. Excessive verbiage does neither of those!

 

There IS a better way!
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