OUR STORY

WE HELP EXHIBIT & EVENT MANAGERS SUCCEED GLOBALLY

Global Exhibitor is a unique, global educational resource for face-to-face marketers. We help exhibit and event managers succeed globally by providing the following:

CROSS-CULTURAL ENGAGEMENT STRATEGIES

We believe that all business is conducted within the context of culture. But, because culture is so much a part of who we are, we often fail to realize the unique aspects of our culture until we are able to compare it to other cultures. We provide insights to help marketers understand cultures they are trying to reach, and strategies for building bridges across cultural divides.

EXPERT INTERNATIONAL CONSULTANTS

Sometimes we need guidance from someone who has “been there” and “done that!” But that kind of experience is not always easy to find, and may not be specific to the trade show and event industry. Our team members are some of the most experienced international experts in the industry. They each have specific areas of focus, covering a broad range of topics including international marketing strategies, cultural engagement issues, design, protocol, sales, logistics, and many more.

LOCAL GEOGRAPHICAL & VENUE INFORMATION

We recognize that show kits cannot contain all of the information you might need to have a successful show in a certain global city. In some cities, you may need to build your exhibit on a raised platform, there may not be a loading dock, and it might be important to know if the venue has air conditioning. These are only a couple of thousands of considerations that need to be made when planning your show or event. You may also want to know what kinds of entertainment options would be appropriate for your clients during the show. We maintain the most extensive repository of data on venues, travel, and local information that exists in any one place.

INDUSTRY BEST PRACTICES

It is great to be able to benefit from the collective experience of others. It saves time, money and lots of trouble when we can tap into industry best practices. The world is a big place and there are lots of different ways of marketing, selling, and engaging across cultures. We continually look for those industry best practices from around the world – and sharing them with you here.

LOCAL IMPLEMENTATION RESOURCES

One of the most challenging aspects of working internationally is finding reliable, competent local resources which can help you implement your trade show or event project. This could include anything from building the actual exhibit structure, to design, the furniture rental, lighting, electrical and labor for installation and dismantle. With more than twenty-five years of working in over fifty countries, we have identified the most reliable local resources and make them available to you – along with our assessment of their capabilities.

FOR EXHIBIT & EVENT MANAGERS

Global Exhibitor provides a practical framework for understanding international cultures, trade show differences between countries, design support, project management recommendations, and resources for specific insights into the global trade show and event industry.

EXHIBIT & EVENT MANAGERS

FOR AGENCIES & BUILDERS

Global Exhibitor provides practical and logistical support for design agencies, marketing agencies, exhibit houses, project managers and show organizers in support of their clients who are participating in international trade shows and events.

AGENCIES & BUILDERS

MEET OUR FOUNDER

Jeff Hannah

Founder & President

Jeff Hannah is Founder & President of Global Exhibitor, where he podcasts, consults, writes, and speaks about engagement strategies, cultures, international business, and face-to-face marketing. For over 25 years he has led multicultural teams in the strategic development of complex projects in over 50 countries for many of the world’s top brands. Hannah hosts The Global Exhibitor Podcast, with its supporting website: www.GlobalExhibitor.com, an educational resource for international marketers.

As a serial entrepreneur & creative, Hannah founded companies in London, Abu Dhabi, and Atlanta – and specializes in strategic planning, international marketing and cross-cultural engagement strategies. For more than 7 years, Hannah served as VP of International, Interiors, Creative, and Strategy at Exhibit Concepts, based in the USA. Prior to that, he served as President of Gielissen Interiors & Exhibitions USA, a branch of Gielissen Holding, B.V. in the Netherlands. Hannah was an international show organizer for several years. He is a recognized expert in the global trade show industry, having worked with hundreds of brands such as Nike, Boeing, Cisco, Colgate-Palmolive, Qualcomm, and Etihad Airways. Hannah has been honored with the coveted IDSA’s Silver IDEA Award, SEGD’s Exhibit Design Award, and two Business Marketing Association’s Pro-Comm Awards.

Hannah enjoys sharing his insights through podcasting, speaking, teaching, and writing across various forums, such as ExhibitorLIVE, EuroShop, IFES (International Federation of Exhibition & Event Services), Exhibitor Magazine, Global Exhibitor Blog, Exhibit City News, The Global Exhibitor Podcast, Healthcare Convention and Exhibitors Association, Business RadioX, Biz LABS Podcast, and others. He is a faculty member of the CTSM (Certified Trade Show Marketer) Program. He is also involved in various committees of EDPA (Experiential Designers & Producers Association), ABPM (Association of Briefing Program Managers), and a Board Member of EE-WDF (Exhibitions & Events Workforce Development Federation).

He enjoys spending time with his wife of over thirty years, and their three adult children. He also enjoys snow / sand sculpting, and photography. Hannah holds a B.S. in Industrial Design from the Georgia Institute of Technology in the USA.

Hannah blogs at www.globalexhibitor.com. “The Global Exhibitor Podcast,” now in season five, can be found on all podcasting platforms.

Specialties: business strategy, international trade show exhibits, commercial interiors, retail interiors, executive briefing centers, cross-cultural marketing strategies, cultures, museums, mobile marketing vehicles, and live events.

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