OUR STORY

WE HELP THE EXHIBIT INDUSTRY SUCCEED GLOBALLY

Global Exhibitor is dedicated to supporting businesses and professionals in the trade show and exhibition industry. With decades of experience, we provide tailored training, consulting, and coaching services that empower teams and individuals to succeed in this dynamic field. Our training programs are specifically designed for newcomers on the supplier side, helping them quickly understand the complexities of trade shows, exhibitions, and industry best practices.

Our consulting services are geared toward small to medium-sized businesses already established in the industry, focusing on helping them grow and develop beyond their current stage. Whether it’s refining exhibition strategies, expanding market reach, or enhancing operational efficiency, we provide expert guidance to support sustainable growth.

In addition, our executive coaching is available to professionals at any stage of their careers. From those just starting out to seasoned leaders, we offer personalized coaching across a range of areas to help individuals develop the skills and confidence needed to thrive in the trade show industry.

Beyond these core services, Global Exhibitor also provides international and cross-cultural training. We are deeply involved in thought leadership, offering insights through speaking engagements, blogs, articles, and podcasting, with a focus on helping organizations and individuals navigate diverse global markets. Our goal is to help the exhibition industry succeed globally.

TRADE SHOW TRAINING

At Global Exhibitor, we understand the importance of providing comprehensive training programs to newcomers in the exhibit and events industries. Developed by seasoned industry  experts, our specialized training initiatives are designed to equip new employees with the skills and knowledge essential for success in their careers.

  • New Employee Training
  • Custom Training Courses
  • Apprenticeship Training Courses

EXPERT CONSULTING

Global Exhibitor offers a comprehensive suite of strategic consulting services designed to help small to medium-sized exhibit houses, agencies, service providers, and suppliers thrive on the global stage.  

  • Corporate Strategies
  • Corporate Culture Development
  • Expansion of Service Offerings
  • Agency Services
  • Creative Development
  • Customer Service Enhancements
  • Operations Optimization
  • International Expansion
  • Industry Exposure & Representation

CAREER COACHING

At Global Exhibitor, we are committed to nurturing and developing the next generation of industry leaders in the face-to-face marketing industry.
  • Personal Coaching
  • Mentoring
  • Leadership Development
  • Career Guidance
  • Skill Enhancement
  • Personal Branding
  • Networking Strategies
  • Cultural Intelligence (IQ) Development

CROSS-CULTURAL INSIGHTS

We believe that all business is conducted within the context of culture. But, because culture is so much a part of who we are, we often fail to realize the unique aspects of our culture until we are able to compare it to other cultures. We provide insights to help marketers understand cultures they are trying to reach, and strategies for building bridges across cultural divides.

  • Global Frameworks Blog
  • Seminars & Conferences
  • Publications
  • International Resources

INDUSTRY BEST PRACTICES

It is great to be able to benefit from the collective experience of others. It saves time, money and lots of trouble when we can tap into industry best practices. The world is a big place and there are lots of different ways of marketing, selling, and engaging across cultures. We continually look for those industry best practices from around the world – and sharing them with you here.

GLOBAL EXHIBITOR PODCAST

The Global Exhibitor podcast is one of the highest-rated in the exhibit industry. Now in its fifth season, you can find it on all major podcast platforms.

MEET OUR FOUNDER

Jeff Hannah

Founder & President

Jeff Hannah is Founder & President of Global Exhibitor, where he podcasts, consults, writes, and speaks about engagement strategies, cultures, international business, and face-to-face marketing. For over 25 years he has led multicultural teams in the strategic development of complex projects in over 50 countries for many of the world’s top brands. Hannah hosts The Global Exhibitor Podcast, with its supporting website: www.GlobalExhibitor.com, an educational resource for international marketers.

As a serial entrepreneur & creative, Hannah founded companies in London, Abu Dhabi, and Atlanta – and specializes in strategic planning, international marketing and cross-cultural engagement strategies. For more than 7 years, Hannah served as VP of International, Interiors, Creative, and Strategy at Exhibit Concepts, based in the USA. Prior to that, he served as President of Gielissen Interiors & Exhibitions USA, a branch of Gielissen Holding, B.V. in the Netherlands. Hannah was an international show organizer for several years. He is a recognized expert in the global trade show industry, having worked with hundreds of brands such as Nike, Boeing, Cisco, Colgate-Palmolive, Qualcomm, and Etihad Airways. Hannah has been honored with the coveted IDSA’s Silver IDEA Award, SEGD’s Exhibit Design Award, and two Business Marketing Association’s Pro-Comm Awards.

Hannah enjoys sharing his insights through podcasting, speaking, teaching, and writing across various forums, such as ExhibitorLIVE, EuroShop, IFES (International Federation of Exhibition & Event Services), Exhibitor Magazine, Global Exhibitor Blog, Exhibit City News, The Global Exhibitor Podcast, Healthcare Convention and Exhibitors Association, Business RadioX, Biz LABS Podcast, and others. He is a faculty member of the CTSM (Certified Trade Show Marketer) Program. He is also involved in various committees of EDPA (Experiential Designers & Producers Association), ABPM (Association of Briefing Program Managers), and a Board Member of EE-WDF (Exhibitions & Events Workforce Development Federation).

He enjoys spending time with his wife of over thirty years, and their three adult children. He also enjoys snow / sand sculpting, and photography. Hannah holds a B.S. in Industrial Design from the Georgia Institute of Technology in the USA.

Hannah blogs at www.globalexhibitor.com. “The Global Exhibitor Podcast,” now in season five, can be found on all podcasting platforms.

Specialties: business strategy, international trade show exhibits, commercial interiors, retail interiors, executive briefing centers, cross-cultural marketing strategies, cultures, museums, mobile marketing vehicles, and live events.

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ARTICLES BY JEFF HANNAH