Manchester

Exhibit at EuroShop

Tradeshow Engagement Optimization with Lee Ali (Part 2)

Posted on by Jeff Hannah | In Asia, Best Practices, Branding, China, Communications, Culture, Europe, Germany, Hong Kong, Japan, Language, Latin America, London, Manchester, Marketing, Middle East, Non-Verbal Communications, North America, Podcast, Relationships, Singapore, Strategy, Taiwan, Thailand, United Kingdom, United States, Verbal Communications, Yorkshire

Tradeshow Engagement Optimization with Lee Ali (Part 2)

This is Part 2 of an interview with Lee Ali of Expo Stars Interactive, based in Manchester, England. Host Jeff Hannah asks Lee about the Five E’s of Engagement, booth staffing recommendations, and getting the right people in the right places in an exhibit.

Lee and Jeff discuss various outlooks regarding the attendee experience model in the post-COVID world. How have expectations of engagements and interactions changed during the past couple of years? What problems are we seeing now? And how are expectations continuing to change? It is more important than ever to staff your booth in the right way in order to achieve more successful outcomes.

A key insight that Lee has is that booth staffers tend to do too much talking and not enough listening as they are working an exhibit. Additionally, Lee makes some somewhat controversial statements about whether or not exhibiting is primarily a marketing activity or a sales activity. Jeff asks Lee about how to find the correct balance between sales, marketing, product or technical specialists, and senior executives.

Lee Ali is an international speaker, entrepreneur, business coach, mentor, sales strategist and a qualified iMA practitioner. He is widely regarded as the go-to source for attendee engagement and lead generation at global tradeshow exhibitions, conferences and live marketing events.

Lee’s passion from very early on in his business career has been understanding what makes people buy and how to truly connect with them so that they are deeply engaged with what you do.

As well as contributing his valuable insights to industry press and media, Lee has been invited to speak at various conferences across the world on audience engagement including; UFI Asia Pacific Conference in Malaysia, Middle East Event Show in Dubai, Sales and Marketing Expo in LA, The Business Show in London, Expo Expo! in Las Vegas, EXHIBITORLIVE in Las Vegas, Event Tech Live in London and more. Lee also hosts the “In Conversation with Expo Stars” podcast interviewing experts from the tradeshow industry.

Lee founded Expo Stars Interactive, an award winning exhibition engagement company, to support exhibitors worldwide to engage more attendees to their booth, convert them into qualified sales leads, raise their brand awareness, and deliver measurable results.

Since 2007, the Expo Stars team have been supporting exhibitors at all the major global exhibitions including Arab Health, Mobile World Congress, CES, GITEX, BAUMA, HPE Discover, Cisco Live, Black Hat, Microsoft Convergence, CONEXPO-CON/AGG and many more.

Lee is also passionate about health and well-being. He is a qualified Reiki practitioner and incorporates the power of positive energy into his unique 5 E’s framework for personal, business, sales and marketing success.

This interview was recorded online from both Manchester, England (UK) and Dayton, Ohio (USA) with host Jeff Hannah.

Part 1 of the interview with Lee.

Email: lee@expostars.com

LinkedIn: https://www.linkedin.com/in/leeali5/

Website: https://www.expostars.com/

Lee Ali, MD of Expo Stars Interactive

Lee Ali
Exhibit at EuroShop

Tradeshow Engagement Optimization with Lee Ali (Part 1)

Posted on by Jeff Hannah | In Abu Dhabi, Argentina, Asia, Best Practices, Brazil, China, Communications, Culture, Dubai, Europe, Germany, Graphics, Hong Kong, Language, Latin America, London, Manchester, Marketing, Middle East, Non-Verbal Communications, North America, Podcast, Relationships, Strategy, United Arab Emirates, United Kingdom, United States, Verbal Communications, Yorkshire

Tradeshow Engagement Optimization with Lee Ali (Part 1)

In this episode, host Jeff Hannah interviews Lee Ali of Expo Stars Interactive, based in Manchester, England. In this episode, Jeff asks Lee about several unique aspects of his work and business model. This is part one of a two-part series with Lee.

Lee discusses his Remote Exhibiting Model, which is a new development born in the midst of the COVID-19 Pandemic, when companies were prevented from traveling due to restrictions of one kind or another. This Model allows companies to still participate in trade shows in a very real, legitimate, and effective way, even when their own staff members cannot attend IRL.

Lee also discusses his outlook regarding the attendee experience model in the post-COVID world. How have expectations of engagements and interactions changed during the past couple of years? And how do they continue to change? Due to show attendance still down from the previous era, exhibitors are spending similar (if not more) dollars but getting access to fewer attendees. So, what can and should exhibitors do to address that in the most effective way possible?

Lee shares insights on cultural differences and their relative importance in the exhibition world and on the show floor. And he talks in depth about a new phrase which he recently coined, “Tradeshow Engagement Optimization” – also known as TEO.

Lee Ali is an international speaker, entrepreneur, business coach, mentor, sales strategist and a qualified iMA practitioner. He is widely regarded as the go-to source for attendee engagement and lead generation at global tradeshow exhibitions, conferences and live marketing events.

Lee’s passion from very early on in his business career has been understanding what makes people buy and how to truly connect with them so that they are deeply engaged with what you do.

As well as contributing his valuable insights to industry press and media, Lee has been invited to speak at various conferences across the world on audience engagement including; UFI Asia Pacific Conference in Malaysia, Middle East Event Show in Dubai, Sales and Marketing Expo in LA, The Business Show in London, Expo Expo! in Las Vegas, EXHIBITORLIVE in Las Vegas, Event Tech Live in London and more. Lee also hosts the “In Conversation with Expo Stars” podcast interviewing experts from the tradeshow industry.

Lee founded Expo Stars Interactive, an award winning exhibition engagement company, to support exhibitors worldwide to engage more attendees to their booth, convert them into qualified sales leads, raise their brand awareness, and deliver measurable results.

Since 2007, the Expo Stars team have been supporting exhibitors at all the major global exhibitions including Arab Health, Mobile World Congress, CES, GITEX, BAUMA, HPE Discover, Cisco Live, Black Hat, Microsoft Convergence, CONEXPO-CON/AGG and many more.

Lee is also passionate about health and well-being. He is a qualified Reiki practitioner and incorporates the power of positive energy into his unique 5 E’s framework for personal, business, sales and marketing success.

This interview was recorded online from both Manchester, England (UK) and Dayton, Ohio (USA) with host Jeff Hannah.

Part 2 of the Interview with Lee.

Email: lee@expostars.com

LinkedIn: https://www.linkedin.com/in/leeali5/

Website: https://www.expostars.com/

Lee Ali, MD of Expo Stars Interactive

Lee Ali
City of London

Steve Riches – What is European Design? (Part 2)

Posted on by Jeff Hannah | In Australia, Best Practices, Branding, Branding, Communications, Culture, Design, Europe, Germany, Graphics, Language, Leadership, Lighting, London, Manchester, Marketing, North America, Podcast, Precise Time, Relationships, Storytelling, Strategy, The Netherlands, United Kingdom, United States, Yorkshire

British Exhibition Expert Talks about Design

Jeff Hannah interviews Steve Riches of Laguna Displays in Part 2 of this two-part series. Steve Riches is an experienced trade show and event marketing executive, and has worked in various sales and management roles in the exhibit industry. He has extensive experience in international exhibiting, trade show program management, and show-site project supervision. Steve is trilingual (Spanish, French, English), and a dual citizen (US & UK). He is a graduate of Pepperdine University and a member of the faculty at EXHIBITORLIVE, where he speaks about international exhibit design.

Be sure to listen to Part 1 of this interview with Steve Riches.

www.lagunadisplays.com

Twitter: @LagunaDisplays

Steve Riches LinkedIn

City of London

Steve Riches – What is European Design? (Part 1)

Posted on by Jeff Hannah | In Best Practices, Branding, Branding, Communications, Culture, Design, Europe, Germany, Graphics, Language, Latin America, Leadership, London, Manchester, Marketing, North America, Podcast, Storytelling, Strategy, The Netherlands, United Kingdom, United States, Yorkshire

British Exhibition Expert Talks about Design

Jeff Hannah interviews Steve Riches of Laguna Displays in Part 1 of this two-part series. Steve Riches is an experienced trade show and event marketing executive, and has worked in various sales and management roles in the exhibit industry. He has extensive experience in international exhibiting, trade show program management, and show-site project supervision. Steve is trilingual (Spanish, French, English), and a dual citizen (US & UK). He is a graduate of Pepperdine University and a member of the faculty at EXHIBITORLIVE, where he speaks about international exhibit design.

Be sure to listen to Part 2 of this interview with Steve Riches.

www.lagunadisplays.com

Twitter: @LagunaDisplays

Steve Riches LinkedIn