Foundational Strategies and Industry Impact with Pat Alacqua
In this first episode of the three-part series, Jeff Hannah conducts a rare interview with Pat Alacqua, co-founder of Nth Degree, exploring the foundational strategies and challenges that defined the company’s early days. Beyond co-founding Nth Degree, Pat has built multiple successful businesses across other industries and continues to collaborate with business leaders through his consulting services and online leadership and business growth tools, guiding them through challenges to achieve sustained growth. Together, they reflect on how the trade show industry has evolved, Nth Degree’s innovative approach to building a labor management company, and the critical importance of training and education in shaping their team and culture.
Pat shares how Nth Degree carved out its niche in the industry by focusing on differentiation, emphasizing core values like education, training, and exceptional customer service. He explains how they anticipated customer needs and proactively solved problems to set themselves apart in a fast-growing competitive landscape. Pat reflects on the high levels of risk involved in starting Nth Degree and scaling it to handle increasingly large and complex projects.
Listeners will gain insight into the legendary antitrust legal case in Dallas, Texas, where Nth Degree and its partners faced significant challenges. Although the directed verdict was not in their favor, over time they won in the court of public opinion, ultimately changing the direction of the trade show industry. This led to the development of new industry categories like “independent labor contractors,” which are now commonly referred to across the industry as “exhibitor appointed contractors” (EACs).
This episode also highlights how Nth Degree developed industry practices and terminology still in use today, such as “leadmen” and “floor managers.” They recognized the need for robust systems and processes to effectively manage rapid growth and scale the company without sacrificing quality or service. Pat’s reflections provide valuable lessons on leadership, perseverance, and innovation in a dynamic industry. Drawing on his extensive career experience, Pat also shares actionable insights to help business leaders overcome challenges and scale their companies successfully.
Stay tuned for more insights in Episodes 2 and 3 of the three-part series as Jeff and Pat continue to explore the challenges and triumphs that shaped Nth Degree and the trade show industry at large.
Part 2 of my interview with Pat.
Part 3 of my interview with Pat.
Website: https://www.patalacqua.com/
Email: pat@patalacqua.com
