Engaging Globally Through Authentic Storytelling
In Part 2 of this captivating two-part interview with host Jeff Hannah, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. Geoff also talks about the evolution of the experience economy. Geoff shares his advice for clients. Jeff asks Geoff about how international travel has changed him over the years. And, they talk about the importance of maintaining your faith while being on the road.
Geoff Thatcher is Founder & Chief Creative Officer at Creative Principals. He has a tremendous amount of truly world-class experience – and is a brilliant thinker, writer, and creative director. Geoff believes that experiences are distinguished by great story telling. Geoff spent many years as Executive Creative Director at The Brand Experience. Recent projects include the grand opening of Warner Brothers World Abu Dhabi, a traveling exhibition for the King Abdullah Foundation in Saudi Arabia, a new lobby experience for Palo Alto Networks and new concepts for the executive briefing program at Dell Technologies.
Other highlights from his career include his work on the Pan American Games in Rio de Janeiro, the Kaiser Permanente Center for Total Health in Washington, DC, the Lockheed Martin Space Experience Center and Honeywell’s Industrial Safety Customer Experience Center (Shanghai & many other cities).
Geoff also served as Creative Director at the Tom Peters Company where he worked with many top industry leaders – and helped to facilitate leadership training within Microsoft, John Deere, Deloitte and The CIA.
He also worked for more than seven years as a writer at Jack Rouse Associates (JRA) – where he helped develop many experiences, such as the CNN Studio Tour (Atlanta), and the Battleship Missouri Memorial.
Be sure to listen to Part 1 of this interview with Geoff Thatcher.
Twitter: @geoffthatcher
