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Joey DiFranco & Jeff Hannah Rethinking Events

Rethinking Events with Joey DiFranco & Jeff Hannah

Posted on by Jeff Hannah | In Best Practices, Branding, Communications, Covid-19, Design, Graphics, Language, Leadership, Marketing, Non-Verbal Communications, North America, Podcast, Relationships, Strategy, United States, Verbal Communications, Videos

Joey DiFranco & Jeff Hannah – Thought Leadership in Virtual Events

In this episode, we are re-airing a panel interview with Jeff Hannah and Joey DiFranco from the main stage at Rethinking Events, a recent virtual event which explores how virtual events are exploding and developing during the COVID-19 pandemic. Joey is a media futurist and expert in experiential technology. Joey is also the Director of the NEXT Lab at Exhibit Concepts – “New Experiential Technologies” – which is focused on all things technology-related, such as virtual events, augmented reality, virtual reality, audio-visual, and much more. Jeff Hannah is the Vice President of Interiors, International, and Creative at Exhibit Concepts, and has oversight of the NEXT Lab. Both of these industry thought leaders are interviewed by Masten Worley, Director of Sales at Exhibit Concepts.

This is a dynamic conversation which explores the role of virtual events in the overall marketing mix, what kinds of mistakes companies often make when implementing online events. They talk about the challenges and difficulties of creating and managing virtual events. And, they discuss what the future may look like in terms of the mix between virtual and in-real-life (IRL) events.

This interview was recorded in Dayton, Ohio.

LinkedIn: https://www.linkedin.com/in/joey-difranco-creative/

https://www.linkedin.com/in/jeffreyhannah/

https://www.linkedin.com/in/mastenworley/

Bin Yu CEO of HitLights

Bin Yu – “My American Dream”

Posted on by Jeff Hannah | In Age, Asia, Authority, China, Communications, Culture, Hong Kong, Language, Leadership, Lighting, Non-Verbal Communications, North America, Podcast, Relationships, Taiwan, United States, Verbal Communications

Bin Yu of HitLights Shares His American Dream

In this episode, host Jeff Hannah interviews Bin Yu, Ph.D, Founder & CEO of HitLights, a top provider of LED technologies for trade show exhibits, and other industry sectors. Bin is a native of China, but pursued his American dream by earning his Ph.D. at Louisiana State University (LSU) in the USA. He shares part of his fascinating entrepreneurial journey, what inspires him, and the mindset which has helped him to succeed in so many areas of life.

Jeff also discusses with Bin the differences between the Chinese and American cultures and business environments, the concept of guanxi, learning as a lifestyle, and leading millennial employees.

HitLights has offices in Baton Rouge, Louisiana, in Chino, California, and in Shenzhen, China.

As founder of HitLights, Bin makes a positive impact by developing loyal and caring relationships. His company HITlights has won 2017 and 2016 Honoree of the LSU 100: Fastest Growing Tiger Businesses, The Company doubled the revenue in 2018 and launched the China-Shenzhen E-commerce office. Bin Yu has been nominated 2016 Young Businessperson of the Year by Business Report. Bin is a man of many passions, entrepreneurship, connecting/bridging, environmental protection, and LED lighting solutions. These passions have helped to sculpt the way he does business. As an EOer-Orange county, he is really grateful for the benefits that EO has brought in the last 6 years.

Giving back to the community is deeply important to Bin, and he likes to make business reflect that. So, his company Hitlights gives internship opportunities to LSU Fellowship (Entrepreneur) Program every year, and they sponsor the 2nd and 3rd LSU Student Incubator’s annual Venture Challenge.

His personal and family life purpose is to make an impact and spread positive energy by learning and connecting. He is an active runner and love scuba-diving and meditation.

This interview was recorded at Mandalay Bay in Las Vegas, Nevada.

Email: byu@hitlights.com

LinkedIn: www.linkedin.com/in/binyuled

Jeff Hannah Speaks at EuroShop 2020

Posted on by Jeff Hannah | In Age, Authority, Best Practices, Branding, Communications, Culture, Dusseldorf, Europe, Gender, Germany, Graphics, Language, Latin America, Leadership, Loose Time, Marketing, Middle East, Non-Verbal Communications, North America, Podcast, Precise Time, Relationships, Strategy, Time, United Kingdom, United States

Jeff Hannah Speaks at EuroShop 2020

In this episode, host Jeff Hannah speaks at EuroShop 2020 in Düsseldorf, Germany as part of the IFES Expo & Event Stage. Jeff’s lecture was titled Cultural Frameworks – which highlights the need for focusing on the dimensions of national culture. Jeff states that cultural differences are one of the most ignored aspects of international trade show programs.

Neglecting subtle nuances in cross-cultural business can be devastating, as unrealized components of culture can damage business relationships and nullify marketing efforts. Recognizing that all business is conducted within the “context of culture” helps one to see things from a totally different perspective. This session provides a brief overview of the various dimensions of culture which should considered when exhibiting in other countries, such as:

IFES is the International Federation of Exhibition and Event Services, headquartered in Europe. Jeff’s lecture was hosted by IFES as part of their series called, The Art of Exhibition, an important aspect of the educational program provided at EuroShop.

EuroShop is the world’s largest trade fair for the retail industry, trade shows and associated sectors. There are over 90,000 attendees at the show, with more than 2,000 exhibitors from 56 countries. It is the source of information and inspiration for professionals and decision-makers on every conceivable aspect of retailing. It is the showcase for trends and innovations. A hot spot for sales and marketing experts seeking new ideas to spotlight and sell their company’s products and services even better.

This interview was recorded at the Messe Düsseldorf in Düsseldorf, Germany – and moderated by the infamous Han Leenhouts from The Netherlands.

Jeff Hannah on LinkedIn

Email: jeff@globalexhibitor.com

Jeff & Uta on Eco Tour in Sonoran Desert

IFES Executive Director – Uta Goretzky

Posted on by Jeff Hannah | In Abu Dhabi, Argentina, Best Practices, Brazil, Chile, Communications, Culture, Design, Dubai, Dusseldorf, Europe, Germany, Graphics, Language, Latin America, Leadership, Marketing, Mexico, Middle East, Munich, North America, Podcast, Relationships, Strategy, United Arab Emirates, United Kingdom, United States

Jeff Hannah Interviews Uta Goretzky – Executive Director of IFES

In this episode, host Jeff Hannah interviews Uta Goretzky, the Executive Director of the International Federation of Exhibition and Event Services, headquartered in Europe. Uta has a vast knowledge of what is happening in the trade show and event industry on a global basis. She works diligently to ensure that the industry is well-represented globally within various government contexts, as well as from an economic standpoint. They also provide a platform for global collaboration between companies across the exhibition industry.

Uta discusses trends that she is observing, initiatives that IFES is pursuing currently, the significance of cultural concerns, as well as best practices for exhibitors. Uta is based in Frankfurt, Germany, but spends much of her life on the road in many places around the world.

Prior to joining IFES, Uta spent more than 20 years with FAMAB e.V., the German association for the exhibitions and events industry. Uta studied economics at the Westfälische Wilhelms-Universität Münster in Germany.

This interview was recorded in the Sonoran Desert of Tucson, Arizona in the USA.

Uta Goretzky on LinkedIn

Email: uta@ifesnet.org