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Pat Alacqua: Industry Trailblazer and Co-Founder of Nth Degree (Part 2)

Posted on by Jeff Hannah | In Best Practices, Communications, Leadership, Marketing, North America, Podcast, Relationships, Strategy, United States, Verbal Communications

 

Leadership, Growth, and Mentorship with Pat Alacqua

In this second episode,Jeff Hannah delves into Pat Alacqua’s journey as a leader and entrepreneur, exploring the emotional and strategic dynamics of building and eventually selling Nth Degree. In this rare interview, Pat Alacqua also candidly reflects on the toll of seeing valued team members move-on over time – a natural yet bittersweet reality of leading a fast-growing business in a thriving industry where the demand for trained and skilled professionals constantly grows.

Pat discusses the complexities of growth, including the decision to hire people from outside the trade show industry to drive transformation and innovation. Jeff emphasizes the importance of a rigorous hiring process, which included assessments supported by an industrial psychologist to ensure alignment with the company’s values and culture – an approach that was uncommon for entrepreneurial companies at the time. Pat also shares his philosophy on hiring and leading great people, underscoring the value of surrounding oneself with individuals who bring diverse mindsets and perspectives to the table.

A lifelong learner, Pat reflects on how leadership is more about asking the right questions than it is about having all the right answers. He shares how continuous learning has shaped his approach to influence—building alignment, securing support, and inspiring others—all of which require patience and intentionality.

Pat also opens up about some of his greatest life challenges, the lessons they taught him, and how mentorship has been a cornerstone of his career. He passionately believes in “paying it forward” by mentoring and guiding others, and he credits much of his own success to those who mentored him along the way.

Jeff also asks about Pat’s decision to sell Nth Degree, his perspective on that decision, and his broader view on defining success. Pat talks about how growth is not just about transforming a company but about how it also transforms the people involved in that journey. He reflects on how rare and fulfilling it is to build a business with a continuous growth trajectory.

This episode is packed with insights on leadership, learning, and the power of mentorship, offering listeners valuable lessons from Pat’s remarkable career.

Stay tuned for more insights in Episode 3.

Part 1 of my interview with Pat.

Part 3 of my interview with Pat.

Pat Alacqua on LinkedIn

Website: https://www.patalacqua.com/

Email: pat@patalacqua.com

Pat Alacqua: Industry Trailblazer and Co-Founder of Nth Degree (Part 1)

Posted on by Jeff Hannah | In Best Practices, Branding, Communications, Leadership, Marketing, North America, Podcast, Storytelling, Strategy, United States, Verbal Communications

 

Foundational Strategies and Industry Impact with Pat Alacqua

In this first episode of the three-part series, Jeff Hannah conducts a rare interview with Pat Alacqua, co-founder of Nth Degree, exploring the foundational strategies and challenges that defined the company’s early days. Beyond co-founding Nth Degree, Pat has built multiple successful businesses across other industries and continues to collaborate with business leaders through his consulting services and online leadership and business growth tools, guiding them through challenges to achieve sustained growth. Together, they reflect on how the trade show industry has evolved, Nth Degree’s innovative approach to building a labor management company, and the critical importance of training and education in shaping their team and culture.

Pat shares how Nth Degree carved out its niche in the industry by focusing on differentiation, emphasizing core values like education, training, and exceptional customer service. He explains how they anticipated customer needs and proactively solved problems to set themselves apart in a fast-growing competitive landscape. Pat reflects on the high levels of risk involved in starting Nth Degree and scaling it to handle increasingly large and complex projects.

Listeners will gain insight into the legendary antitrust legal case in Dallas, Texas, where Nth Degree and its partners faced significant challenges. Although the directed verdict was not in their favor, over time they won in the court of public opinion, ultimately changing the direction of the trade show industry. This led to the development of new industry categories like “independent labor contractors,” which are now commonly referred to across the industry as “exhibitor appointed contractors” (EACs).

This episode also highlights how Nth Degree developed industry practices and terminology still in use today, such as “leadmen” and “floor managers.” They recognized the need for robust systems and processes to effectively manage rapid growth and scale the company without sacrificing quality or service. Pat’s reflections provide valuable lessons on leadership, perseverance, and innovation in a dynamic industry. Drawing on his extensive career experience, Pat also shares actionable insights to help business leaders overcome challenges and scale their companies successfully.

Stay tuned for more insights in Episodes 2 and 3 of the three-part series as Jeff and Pat continue to explore the challenges and triumphs that shaped Nth Degree and the trade show industry at large.

Part 2 of my interview with Pat.

Part 3 of my interview with Pat.

Pat Alacqua on LinkedIn

Website: https://www.patalacqua.com/

Email: pat@patalacqua.com