You come from a unique background that shapes your view of the world. But what if your approach did more harm than good? What if you really didn’t understand your customers like you thought you did? And, what if your strategy was flawed?
Many companies who exhibit at international trade shows make these AWARENESS MISTAKES every day. The good news: there are ways to avoid these pitfalls! In this four-part series, we will identify these mistakes and help you understand how to avoid them.
If you want to market, exhibit or host events in other countries, you really DO need to understand their mindset, worldview and culture as much as possible. And this goes much deeper than markers such as demographics. Read More
Americans and Europeans often experience substantial frustration and anxiety while working in Loose Time Cultures such as Mexico, Brazil, Cuba, Saudi Arabia, India, Nigeria or others. This generally stems from the tremendous contrast between their respective viewpoints surrounding the concept of TIME. Generally speaking, Americans and most Europeans value a more precise view of time when contrasted to those from Loose Time Cultures. Clashes can easily occur as they are working with people who do not reckon time with nearly as much precision.
