Mexico Auto Show

Leave Your Cultural Assumptions at the Door

Picture an auto show in Mexico City. You’ve been to several of these fun shows in the U.S. and know what to expect…or so you think. But as you approach the door, you hear music that makes you think of parties. You enter the building and are immediately surrounded by bright colors, loud music and a throng of very attractive women in short, revealing dresses and spike heels, proffering drinks. It’s not unpleasant by any stretch of the imagination, but were you prepared for this? Probably not!

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How Much Copy is Appropriate for Booth Graphics?

Your Graphics Probably Have Too Much Copy!

 

Companies generally use too much copy (verbiage) in their booth graphics – which most people simply DO NOT READ! With so many distractions on the show floor – along with language and cultural barriers – it is challenging to capture attention, and to garner focus. Excessive verbiage does neither of those!

 

There IS a better way!
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