Perspectives from an Industry Legend: Benedict Soh

Posted on October 14, 2022October 21, 2022 by Jeff Hannah | In Age, Asia, Branding, China, Communications, Culture, Design, Europe, Graphics, Hong Kong, Japan, Language, Marketing, Middle East, North America, Podcast, Relationships, Singapore, Strategy, Taiwan, Thailand, Time, United States

Interview with Benedict Soh – Chairman of Kingsmen Creatives

This is an interview with an industry legend, Benedict Soh, Chairman and Co-Founder of Kingsmen Creatives Ltd., based in Singapore. In this episode, host Jeff Hannah and Benedict Soh discuss the return of the industry since the COVID-19 pandemic brought the exhibition industry to a complete halt over two years ago. Shows and events are recovering well, with a number of large corporations hosting their own private customer events and product launches. Ben talks about the importance of face-to-face marketing, and the need as an industry to demonstrate excellent ROI for the client stakeholders.

Ben talks about how the trade show industry has evolved over the years, and has excelled at integrating all of the other aspects of technology and marketing. He also talks about how business has changed due to the blending of cultures globally.

Jeff asks Ben about the challenges of running a large corporation with offices in many countries. Jeff asks Ben to give advice to people considering a career in this industry. He talks about mentors, sources of inspiration, and about how he got started in this industry. He also talks about the concepts of work/life balance and work/life integration. And, he talks about what he feels is his greatest achievement.

Benedict Soh is internationally known across the Meetings, Incentives, Conventions and Exhibitions (MICE) industry and amusement park industry segments. Benedict has been awarded the prestigious Hazel Hayes Award, as well as the Lifetime Achievement for Outstanding Contribution to Tourism by the Singapore Tourism Board. Benedict co-founded Kingsmen Creatives over 45 years ago, and is also Chairman. Kingsmen has now grown to 21 offices across major cities in Asia, the Middle East, and the USA, with global headquarters in Singapore.

Kingsmen are creators of experience, harnessing the power of creativity and design to tell engaging stories that bring brands to life. Kingsmen delivers seamless, innovative and engaging experiences that connect, engage and empower. From conception to completion, their integrated capabilities built over the last 45 years have enabled them to be the one-stop creative solutions partner, delivering memorable, successful campaigns around the world.

This interview was recorded live in Singapore at the Kingsmen Experience, the global headquarter tower of Kingsmen Creatives Ltd., in the Changi District of Singapore, with host Jeff Hannah.

LinkedIn: https://www.linkedin.com/in/benedict-soh-819b614/

Website: https://www.kingsmen-int.com/

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

Jeff Hannah
0 Comments
Like
- Share it on:
- Facebook
- Twitter
- Google+
- LinkedIn
- Pinterest

Jeff & Uta on Eco Tour in Sonoran Desert

IFES Executive Director – Uta Goretzky

Posted on February 21, 2020October 15, 2022 by Jeff Hannah | In Abu Dhabi, Argentina, Best Practices, Brazil, Chile, Communications, Culture, Design, Dubai, Dusseldorf, Europe, Germany, Graphics, Language, Latin America, Leadership, Marketing, Mexico, Middle East, Munich, North America, Podcast, Relationships, Strategy, United Arab Emirates, United Kingdom, United States

Jeff Hannah Interviews Uta Goretzky – Executive Director of IFES

In this episode, host Jeff Hannah interviews Uta Goretzky, the Executive Director of the International Federation of Exhibition and Event Services, headquartered in Europe. Uta has a vast knowledge of what is happening in the trade show and event industry on a global basis. She works diligently to ensure that the industry is well-represented globally within various government contexts, as well as from an economic standpoint. They also provide a platform for global collaboration between companies across the exhibition industry.

Uta discusses trends that she is observing, initiatives that IFES is pursuing currently, the significance of cultural concerns, as well as best practices for exhibitors. Uta is based in Frankfurt, Germany, but spends much of her life on the road in many places around the world.

Prior to joining IFES, Uta spent more than 20 years with FAMAB e.V., the German association for the exhibitions and events industry. Uta studied economics at the Westfälische Wilhelms-Universität Münster in Germany.

This interview was recorded in the Sonoran Desert of Tucson, Arizona in the USA.

Uta Goretzky on LinkedIn

Email: uta@ifesnet.org

Podcast: Play in new window | Download

Subscribe: Spotify | RSS

Jeff Hannah
0 Comments
1
- Share it on:
- Facebook
- Twitter
- Google+
- LinkedIn
- Pinterest

Chloe Richardson – a Woman of Many Talents! (Part 3)

Posted on December 26, 2019March 6, 2024 by Jeff Hannah | In Asia, Australia, Branding, Communications, Culture, Europe, Gender, Germany, Language, Latin America, Leadership, London, Marketing, Middle East, Non-Verbal Communications, North America, Podcast, Relationships, Saudi Arabia, Strategy, United Arab Emirates, United Kingdom, United States, Verbal Communications, Yorkshire

Jeff Hannah Interviews Chloe Richardson – Linguist & Exhibition Sales Strategist

In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales strategy, rebook consultancy, sales team support, business development, client engagement, the customer journey and process management. And she also does translation work on a regular basis.

Chloe’s home base is in London, where she is today. But, Chloe works in a diverse array of industries across the world, including Europe, North America, Russia and Eurasia, China, India, South East Asia and Africa.

Chloe holds a Bachelor of Arts Degree in French and Portuguese from the University of Southampton in the United Kingdom. One little secret about Chloe…is that she has spent a significant part of her life working in the entertainment industry, being a vocalist, pianist and actress. Chloe is just super-talented, extremely articulate and just fun to be around!!

Chloe shares lots of great insights across this 3-part series. She discusses the importance of language in relation to travel – and to the trade show and exhibition world in general; she talks about cultural differences, travel tips, how to engage with strangers, how to create trust & respect, perceptions across borders, and developing a better understanding of the audience you are trying to engage with.

This interview was recorded in London, United Kingdom & Dayton, Ohio, USA.

Part 1 of my interview with Chloe.

Part 2 of my interview with Chloe.

Chloe Richardson on LinkedIn

Website: www.explori.com

Email: c.richardson@explori.com