Three Generations in Mexico with Francisco Collazo (Part 1)

A Look into the Life of Industrial Designer Francisco Collazo

This is Part 1 of a two-part interview with international industry leader and designer Francisco Collazo, Partner and CEO of SISTEXPO (Sistemas de Exposición) in Mexico City, Mexico.

In this fascinating conversation, Francisco Collazo shares his extensive journey into the exhibition industry, tracing the evolution of his career from its inception as a young boy working with his father. More than 40 years later, Francisco’s company is now well into its third family generation and has established an outstanding reputation for themselves globally in the industry.

Host Jeff Hannah asks Francisco to share the transformative shifts he has witnessed in the Mexican exhibition landscape over the years, offering valuable insights into the dynamic nature of the industry in Mexico. Nowadays, most of the exhibits are custom-built, wooden exhibits versus system exhibits; many are still build and burn (one time use).

Francisco highlighted his knowledge of system exhibits, shedding light on the diverse range, some of the history, and how he became an expert in this area. He mentions his past interactions with historical system influencers, such as Hans Bruder (global leader of OCTANORM for over 50 years). Some of the systems they discussed are beMatrix, Aluvision, Agam, OCTANORM, SYMA, and meroform,

They discuss the primary exhibition venues in Mexico, and how those have evolved over the years in their respective areas:

Palacio de los Deportes

World Trade Center Mexico City

Centro Citibanamex

Expo Guadalajara

Jeff and Francisco share their common bond of their pathways to becoming an industrial designer. Francisco shares how he is particularly passionate about giving back to future generations of designers and design programs at various universities. Francisco’s heavy involvement in international and local industry associations underscored his commitment to fostering collaboration and knowledge-sharing with others across the industry.

Francisco’s international work experience is a key focal point, illustrating the intricacies and nuances of navigating business across borders – particularly in Latin America.

Francisco opens-up about the unique experience of collaborating with family members in the industry, providing a glimpse into the dynamics of working alongside loved ones. He shares his outlook on navigating some of those challenges – and well as the reward of working with his family in the formation of this third-generation business. They specifically mention the work that his son Paco Collazo is doing with Happy Projects, based in Atlanta.

Jeff asks Francisco about his legacy, where he emphasizes continuous innovation, building connections, and providing the highest level of service possible (beyond what is happening on the trade show floor).

Host Jeff Hannah summarizes this interview by stating, “good stuff to build a business on; good stuff to build a life around.”

SISTEXPO are international exhibit and event builders, headquartered in Mexico City, Mexico. They are uniquely positioned to work across North America and South America, with a reach far beyond – into Europe and elsewhere around the world. SISTEXPO designs and builds exhibits for trade shows, works as a general contractor for entire exhibitions, provides international pavilions, and produces full-scale events. Well into their third family generation, SISTEXPO has a strong track record of over 40 years and continues to be heavily involved in international associations and works with many global brands. They are proud members of IFES, EDPA, ESSA, bePartner Network, MPI, OSPI, and AMPROFEC.