Australia

Jessica Turnbull Interview

Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 2)

Posted on by Jeff Hannah | In Age, Australia, Best Practices, Branding, Branding, Culture, Design, Dusseldorf, Europe, Gender, Germany, Language, Leadership, Loose Time, Marketing, New Zealand, North America, Perth, Podcast, Relationships, Storytelling, Strategy, Sydney, Time, United States

Down Under Dynamics: Trade Show Strategies with Jess Turnbull (Part 2)

In Part 2 of this two-part interview, host Jeff Hannah talks with trade show strategist Jessica Turnbull of The Exhibit Company in Australia, during EXHIBITORLIVE 2024.

Continuing our enlightening conversation with Jess Turnbull, we delve deeper into the world of exhibitions and client engagement. With a relaxed demeanor characteristic of Australians, Jess brings a wealth of insights garnered from advising and training clients on engagements, ROI, and related topics. Emphasizing the importance of booth staff training and clarity of focus, Jess guides exhibitors on how to maximize their opportunities on the show floor. Drawing on her experiences, she contrasts the hospitality-driven approach seen in European exhibits with the more selective approach prevalent in Australia.

As we explore the concept of being “on” during shows, Jess underscores the importance of presenting one’s brand in the best possible light. From discussing the underlying reasons for exhibiting to the strategic placement of coffee on Australian stands, Jess shares invaluable perspectives that resonate with exhibitors worldwide.

In this insightful continuation, Jess Turnbull provides a nuanced exploration of the art of exhibiting and the intricacies of client engagement. Join us as we uncover the strategies and tactics that define successful exhibition experiences and gain a deeper understanding of the evolving landscape of trade shows in Australia.

The Exhibit Company is an international custom exhibit agency, headquartered in New South Wales, Australia. They are uniquely positioned to work with brands for shows all across Australia. Their unique approach is based on strategy, creative design solutions, and solid project management. The Exhibit Company is not simply focused on providing an exhibit. Their holistic approach encompasses pre-show promotional activities, determining and tracking ROI, lead tracking & management, and booth staff training, among many other services.

Part 1 of my interview with Jess.

This interview was recorded live at the amazing Gaylord Opryland Resort & Convention Center in Nashville, Tennessee with host Jeff Hannah.

LinkedIn: https://www.linkedin.com/in/jessica-turnbull-32556950/

Website: www.theexhibitcompany.com.au

Jessica Turnbull Interview

Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 1)

Posted on by Jeff Hannah | In Australia, Best Practices, Branding, Branding, Covid-19, Culture, Design, Dusseldorf, Europe, Gender, Germany, Language, Leadership, Loose Time, Marketing, New Zealand, North America, Perth, Podcast, Relationships, Storytelling, Strategy, Sydney, Time, United States, Verbal Communications

 Down Under Dynamics: Trade Show Strategies with Jess Turnbull (Part 1) 

In Part 1 of this two-part interview, host Jeff Hannah talks with trade show strategist Jessica Turnbull of The Exhibit Company in Australia, during EXHIBITORLIVE 2024.

During this conversation, Jess shared insights into her journey, having co-founded The Exhibit Company with her stepfather, Chris Lamb some years ago. Their approach to the business is truly distinctive, placing strategy at the forefront – followed by outstanding design. It’s evident that their forward-thinking mindset has positioned them ahead of the curve, consistently delivering clear value to their clients across the continent.

Navigating the intricacies of trade shows, Jess emphasized the significance of a holistic approach, spanning pre-show preparations, on-site engagement, and post-event follow-ups. It’s critically important to make the absolute best use of your opportunities on the show floor – to really SHOW-UP – and give it your best!

While virtual engagements have their place in the marketing mix, you really must make an intentional effort to cut through all the “white noise” out there. The inherent value of face-to-face interactions remains undeniable, particularly in the Post-COVID era that we are in. This shifting landscape has brought about a change in overall attendee profile, with a noticeable uptick in the quality and focus of participants.

This conversation with Jessica Turnbull provided invaluable insights into the evolving landscape of exhibitions and the importance of strategic thinking in producing impactful experiences. Jess touched upon the dynamics of international install timelines, drawing comparisons between the USA, Europe, and Australia, before reflecting on the timeless wisdom encapsulated in Parkinson’s Law. Join us as we uncover the nuances of exhibiting in a post-pandemic world, and the enduring principles that shape our industry.

The Exhibit Company is an international custom exhibit agency, headquartered in New South Wales, Australia. They are uniquely positioned to work with brands for shows all across Australia. Their unique approach is based on strategy, creative design solutions, and solid project management. The Exhibit Company is not simply focused on providing an exhibit. Their holistic approach encompasses pre-show promotional activities, determining and tracking ROI, lead tracking & management, and booth staff training, among many other services.

This interview was recorded live at the amazing Gaylord Opryland Resort & Convention Center in Nashville, Tennessee with host Jeff Hannah.

Part 2 of my interview with Jess.

The Exhibit Company

Jessica Turnbull on LinkedIn

Email: jess@theexhibitcompany.com.au

Prague

David Hanger’s Best Places to Eat Around the World (Part 3)

Posted on by Jeff Hannah | In Asia, Australia, China, Culture, Europe, Latin America, Middle East, North America, Podcast, Singapore, United States

Top Food & Activity Picks Globally by David Hanger 

This 3-part mini-series interview provides a wealth of solid insights and recommendations for restaurants, food, and excursions / activities in five international cities. This is quite different from most of our episodes. But, it’s extremely interesting – and provides an abundance of first-hand recommendations from David Hanger, whose reviews on TripAdvisor have been read by more than 100,000 people. Besides being a “critic of food,” David is an international business executive and consultant based in the USA. Host Jeff Hannah interviewed David during a trip to Singapore.

In Part 1 of this interview, David and Jeff focus on Singapore and Amsterdam. Part 2 of this series covers the Greek Island of Santorini, and the city of Shanghai in China. Part 3 of this series covers the cities of Prague in the Czech Republic, and the US cities of Chicago and Santa Barbara.

It’s quite important to ensure that any restaurant you choose for business meetings or entertainment are excellent choices – not only in terms of food quality, but in terms of atmosphere, location, service level, and cultural fit, to name a few. Hopefully this mini-series will be a great resource for those of you who may be planning shows, events, or personal travel in these cities.

Please feel free to connect with David Hanger if you would like to get other recommendations or information directly from him, as he is a tremendous wealth of knowledge for food and dining globally. His contact info is listed below.

Links to restaurants / activities mentioned in this podcast episode:

Prague:

Sasazu (Asian meats & gastronomy restaurant)

U Glaubicu (traditional, very old restaurant, near castle)

Pilsner Urquell (beer / local specialty)

 

Chicago:

Chicago Pizza & Oven Grinder (Chicago pizza pot pie)

 

Santa Barbara:

Stonehouse Restaurant – at San Yisidro Ranch (Santa Barbara restaurant – reservations required)

 

This interview was recorded at the Urbana Rooftop Bar & Pool at the Marriott Courtyard Singapore Novena Hotel in Singapore with host Jeff Hannah.

Email: davidhanger88@gmail.com

LinkedIn: https://www.linkedin.com/in/davidshanger/

Santorini Sunset

David Hanger’s Best Places to Eat Around the World (Part 2)

Posted on by Jeff Hannah | In Age, Asia, Australia, China, Culture, Europe, Germany, Hong Kong, Japan, Middle East, North America, Podcast, Relationships, Singapore, Taiwan, Thailand, United Kingdom

Top Food & Activity Picks Globally by David Hanger 

This 3-part mini-series interview provides a wealth of solid insights and recommendations for restaurants, food, and excursions / activities in five international cities. This is quite different from most of our episodes. But, it’s extremely interesting – and provides an abundance of first-hand recommendations from David Hanger, whose reviews on TripAdvisor have been read by more than 100,000 people. Besides being a “critic of food,” David is an international business executive and consultant based in the USA. Host Jeff Hannah interviewed David during a trip to Singapore.

In Part 1 of this interview, David and Jeff focus on Singapore and Amsterdam. Part 2 of this series covers the Greek Island of Santorini, and the city of Shanghai in China. Part 3 of this series covers the cities of Prague in the Czech Republic, and the US cities of Chicago and Santa Barbara.

It’s quite important to ensure that any restaurant you choose for business meetings or entertainment are excellent choices – not only in terms of food quality, but in terms of atmosphere, location, service level, and cultural fit, to name a few. Hopefully this mini-series will be a great resource for those of you who may be planning shows, events, or personal travel in these cities.

Please feel free to connect with David Hanger if you would like to get other recommendations or information directly from him, as he is a tremendous wealth of knowledge for food and dining globally. His contact info is listed below.

Links to restaurants / activities mentioned in this podcast episode:

Greek Island of Santorini:

Fira Town (Santorini) (capital of Santorini)

Oia Village (Santorini) (village / town in Santorini)

Best Beaches of Santorini (list of top beaches of Santorini)

Santorini Cable Car / Lift (cable car / lift transport to Fira Town)

Amoudi Bay (beaches & port area of Santorini)

Cliff Jumping – Amoudi Bay (how-to guide to cliff jumping at Amoudi Bay)

 

Shanghai:

House of Roosevelt (historical building with restaurants)

Roosevelt Sky Restaurant (restaurant on top of House of Roosevelt)

Roosevelt Sky Bar (speakeasy bar on top of House of Roosevelt)

The Bund (waterfront & historical district in central Shanghai)

The Captain (Bar / Speakeasy) (speakeasy bar)

Confucian Temple of Shanghai (ancient Confucian temple with special tea service)

Shanghai Tower (world’s second tallest building – and has observation deck)

Fairmont Peace Hotel (hotel)

Fairmont Peace – Jazz Bar (jazz bar at the Fairmont Peace Hotel)

 

Santorini Sunset (header above) – Photo Credit: @Sunsettera (Instagram)

This interview was recorded at the Urbana Rooftop Bar & Pool at the Marriott Courtyard Singapore Novena Hotel in Singapore with host Jeff Hannah.

Email: davidhanger88@gmail.com

LinkedIn: https://www.linkedin.com/in/davidshanger/

potters wheel

The Great Global Reset

Posted on by Jeff Hannah | In Age, Argentina, Asia, Australia, Authority, Bahrain, Best Practices, Brazil, Chile, China, Communications, Covid-19, Cuba, Culture, Dusseldorf, Ecuador, Europe, Gender, Germany, Hong Kong, Japan, Kuwait, Language, Latin America, Leadership, Mexico, Middle East, New Zealand, North America, Podcast, Puerto Rico, Qatar, Relationships, Saudi Arabia, Singapore, Strategy, Taiwan, Thailand, The Netherlands, United Arab Emirates, United Kingdom, United States, Verbal Communications

The Great Global Reset – Jeff Hannah Speaks at IFES

In this episode, we are re-airing a webinar with Jeff Hannah called The Great Global Reset, presented by IFES (International Federation of Exhibition & Event Services), as part of an ongoing series called IFES Solutions. All countries and cultures on the planet are feeling the impact of the COVID-19 pandemic. The impact is monumental – and will likely have more significant repercussions on humanity than any other crisis we have seen in our lifetimes. The coronavirus pandemic is already permanently reshaping culture as we speak. The trade show and event industry is being hit particularly hard as well – and is being forced to shift, innovate, and re-think. In this webinar we will explore COVID through the eyes of culture – and some elements of the Great Global Reset.

This interview was recorded in Dayton, Ohio but broadcast globally in April 2020.

Email: jhannah@exhibitconcepts.com

LinkedIn: https://www.linkedin.com/in/jeffreyhannah/

Jeff Hannah Atlanta Business RadioX

Jeff Hannah Interviewed on Atlanta Business RadioX

Posted on by Jeff Hannah | In Abu Dhabi, Asia, Australia, Best Practices, Communications, Culture, Design, Europe, Germany, Graphics, Language, Latin America, Leadership, London, Loose Time, Marketing, Middle East, North America, Podcast, Precise Time, Relationships, Strategy, The Netherlands, Time, United Arab Emirates, United Kingdom, United States

Jeff Hannah Interviewed on Atlanta Business RadioX

Jeff Hannah is the founder and former President of Nuance International (known as Gielissen Interiors & Exhibitions USA). He is also a leader, lecturer, consultant, and writer in the fields of international project management, budgeting, design, and cultures. With an accomplished track record of more than 25 years, Jeff has led large, multicultural teams in the strategic development, design, and management of complex projects in over 50 countries. He has managed companies in London, Abu Dhabi and Atlanta. Jeff specializes in understanding the various cultural nuances and the distinct challenges to working in each region of the world and has developed methodologies and processes for mitigating those risks to deliver world-class solutions. Jeff earned his B.S. Degree in Industrial Design from the Georgia Institute of Technology.

This interview was recorded in Atlanta, Georgia, USA.

Jeff Hannah on LinkedIn

Email: jeff@globalexhibitor.com

Chloe Richardson – a Woman of Many Talents! (Part 3)

Posted on by Jeff Hannah | In Asia, Australia, Branding, Communications, Culture, Europe, Gender, Germany, Language, Latin America, Leadership, London, Marketing, Middle East, Non-Verbal Communications, North America, Podcast, Relationships, Saudi Arabia, Strategy, United Arab Emirates, United Kingdom, United States, Verbal Communications, Yorkshire

Jeff Hannah Interviews Chloe Richardson – Linguist & Exhibition Sales Strategist

In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales strategy, rebook consultancy, sales team support, business development, client engagement, the customer journey and process management. And she also does translation work on a regular basis.

Chloe’s home base is in London, where she is today. But, Chloe works in a diverse array of industries across the world, including Europe, North America, Russia and Eurasia, China, India, South East Asia and Africa.

Chloe holds a Bachelor of Arts Degree in French and Portuguese from the University of Southampton in the United Kingdom. One little secret about Chloe…is that she has spent a significant part of her life working in the entertainment industry, being a vocalist, pianist and actress. Chloe is just super-talented, extremely articulate and just fun to be around!!

Chloe shares lots of great insights across this 3-part series. She discusses the importance of language in relation to travel – and to the trade show and exhibition world in general; she talks about cultural differences, travel tips, how to engage with strangers, how to create trust & respect, perceptions across borders, and developing a better understanding of the audience you are trying to engage with.

This interview was recorded in London, United Kingdom & Dayton, Ohio, USA.

Part 1 of my interview with Chloe.

Part 2 of my interview with Chloe.

Chloe Richardson on LinkedIn

Website: www.explori.com

Email: c.richardson@explori.com

Chloe Richardson – a Woman of Many Talents! (Part 2)

Posted on by Jeff Hannah | In Abu Dhabi, Argentina, Australia, Best Practices, Branding, Brazil, Chile, Communications, Culture, Dubai, Europe, Gender, Germany, Language, Latin America, Leadership, London, Marketing, Mexico, Middle East, North America, Podcast, Relationships, Saudi Arabia, Strategy, Sydney, United Arab Emirates, United Kingdom, United States, Verbal Communications, Yorkshire

Jeff Hannah Interviews Chloe Richardson – Linguist & Exhibition Sales Strategist

In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales strategy, rebook consultancy, sales team support, business development, client engagement, the customer journey and process management. And she also does translation work on a regular basis.

Chloe’s home base is in London, where she is today. But, Chloe works in a diverse array of industries across the world, including Europe, North America, Russia and Eurasia, China, India, South East Asia and Africa.

Chloe holds a Bachelor of Arts Degree in French and Portuguese from the University of Southampton in the United Kingdom. One little secret about Chloe…is that she has spent a significant part of her life working in the entertainment industry, being a vocalist, pianist and actress. Chloe is just super-talented, extremely articulate and just fun to be around!!

Chloe shares lots of great insights across this 3-part series. She discusses the importance of language in relation to travel – and to the trade show and exhibition world in general; she talks about cultural differences, travel tips, how to engage with strangers, how to create trust & respect, perceptions across borders, and developing a better understanding of the audience you are trying to engage with.

This interview was recorded in London, United Kingdom & Dayton, Ohio, USA.

Part 1 of my interview with Chloe.

Part 3 of my interview with Chloe.

Chloe Richardson on LinkedIn

Website: www.explori.com

Email: c.richardson@explori.com

Jeff Hannah at Dubai Airshow

Jeff Hannah Talks “International” on the Don & Mike Podcast

Posted on by Jeff Hannah | In Abu Dhabi, Asia, Australia, Best Practices, Communications, Culture, Design, Dubai, Europe, Germany, Graphics, Language, Latin America, Leadership, London, Marketing, Middle East, North America, Podcast, Relationships, Strategy, The Netherlands, Time, United Arab Emirates, United Kingdom, United States

Podcast of a Podcast with Jeff Hannah

This episode is a podcast of a podcast – where Jeff Hannah recently appeared on The Don and Mike Show! Jeff is interviewed by Mike Morrison and Don Svehla, the hosts of The Don and Mike Show. Mike asks Jeff about how he got started in doing international work, about the major differences between shows in the USA and abroad, some specifics about German culture and more.

Jeff Hannah shares from his more than 25 years of experience in working globally. Mike asks Jeff about The Global Exhibitor Podcast and blog, how that was developed, the purpose, and some of the challenges.

This interview was recorded in Atlanta, Georgia and Dayton, Ohio.

www.exhibitcitynews.com/the-don-and-mike-show-podcast/

www.exhibitcitynews.com

www.wsdisplay.com

Mike Morrison on LinkedIn

Don Svehla on LinkedIn

Don & Mike Show on Twitter

Don Svehla on Twitter

ICC Sydney

Kathy Welsh – Exhibiting Across Australia & New Zealand

Posted on by Jeff Hannah | In Asia, Australia, Branding, Culture, Design, Leadership, Lighting, Marketing, New Zealand, North America, Perth, Podcast, Relationships, Strategy, Sydney, United States

What You Need to Know When Exhibiting in Australia

In this episode, host Jeff Hannah interviews Kathy Welsh, Director of Client Services at The Display Builders Australasia, headquartered in Sydney, Australia. They discuss a wide variety of topics, primarily around the important things that foreigners need to know in order to be successful in exhibiting or managing events in Australia. As one example, having the “right” kind of coffee – and the best coffee are important factors that many don’t realize!

Kathy shares from her more than 20 years of experience in working with world class brands to develop engaging and successful experiences all across Australia, New Zealand, and the Asian Region. In this interview, Kathy talks about working with healthcare companies, which is a specialty for her, along with aerospace clients. Kathy talks about the growth of The Display Builders Australasia, which has become one of the largest exhibit builders and agencies in the region. Jeff talks with her about the use of building materials, raised platforms, hospitality, cultural differences, and the importance of trust and relationship building.

The final segment of the interview also contains a passionate plea from both Kathy and Jeff to help save the Great Barrier Reef – the largest ecosystem on earth – which is under threat of survival.

This interview took place from the show floor during EXHIBITORLIVE 2019 in Las Vegas, Nevada, USA.

www.displaybuilders.com.au/work/

www.facebook.com/www.displaybuilders.com.au/

Kathy Welsh LinkedIn