New Zealand

Jessica Turnbull Interview

Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 2)

Posted on by Jeff Hannah | In Age, Australia, Best Practices, Branding, Branding, Culture, Design, Dusseldorf, Europe, Gender, Germany, Language, Leadership, Loose Time, Marketing, New Zealand, North America, Perth, Podcast, Relationships, Storytelling, Strategy, Sydney, Time, United States

Down Under Dynamics: Trade Show Strategies with Jess Turnbull (Part 2)

In Part 2 of this two-part interview, host Jeff Hannah talks with trade show strategist Jessica Turnbull of The Exhibit Company in Australia, during EXHIBITORLIVE 2024.

Continuing our enlightening conversation with Jess Turnbull, we delve deeper into the world of exhibitions and client engagement. With a relaxed demeanor characteristic of Australians, Jess brings a wealth of insights garnered from advising and training clients on engagements, ROI, and related topics. Emphasizing the importance of booth staff training and clarity of focus, Jess guides exhibitors on how to maximize their opportunities on the show floor. Drawing on her experiences, she contrasts the hospitality-driven approach seen in European exhibits with the more selective approach prevalent in Australia.

As we explore the concept of being “on” during shows, Jess underscores the importance of presenting one’s brand in the best possible light. From discussing the underlying reasons for exhibiting to the strategic placement of coffee on Australian stands, Jess shares invaluable perspectives that resonate with exhibitors worldwide.

In this insightful continuation, Jess Turnbull provides a nuanced exploration of the art of exhibiting and the intricacies of client engagement. Join us as we uncover the strategies and tactics that define successful exhibition experiences and gain a deeper understanding of the evolving landscape of trade shows in Australia.

The Exhibit Company is an international custom exhibit agency, headquartered in New South Wales, Australia. They are uniquely positioned to work with brands for shows all across Australia. Their unique approach is based on strategy, creative design solutions, and solid project management. The Exhibit Company is not simply focused on providing an exhibit. Their holistic approach encompasses pre-show promotional activities, determining and tracking ROI, lead tracking & management, and booth staff training, among many other services.

Part 1 of my interview with Jess.

This interview was recorded live at the amazing Gaylord Opryland Resort & Convention Center in Nashville, Tennessee with host Jeff Hannah.

LinkedIn: https://www.linkedin.com/in/jessica-turnbull-32556950/

Website: www.theexhibitcompany.com.au

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Jessica Turnbull Interview

Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 1)

Posted on by Jeff Hannah | In Australia, Best Practices, Branding, Branding, Covid-19, Culture, Design, Dusseldorf, Europe, Gender, Germany, Language, Leadership, Loose Time, Marketing, New Zealand, North America, Perth, Podcast, Relationships, Storytelling, Strategy, Sydney, Time, United States, Verbal Communications

 Down Under Dynamics: Trade Show Strategies with Jess Turnbull (Part 1) 

In Part 1 of this two-part interview, host Jeff Hannah talks with trade show strategist Jessica Turnbull of The Exhibit Company in Australia, during EXHIBITORLIVE 2024.

During this conversation, Jess shared insights into her journey, having co-founded The Exhibit Company with her stepfather, Chris Lamb some years ago. Their approach to the business is truly distinctive, placing strategy at the forefront – followed by outstanding design. It’s evident that their forward-thinking mindset has positioned them ahead of the curve, consistently delivering clear value to their clients across the continent.

Navigating the intricacies of trade shows, Jess emphasized the significance of a holistic approach, spanning pre-show preparations, on-site engagement, and post-event follow-ups. It’s critically important to make the absolute best use of your opportunities on the show floor – to really SHOW-UP – and give it your best!

While virtual engagements have their place in the marketing mix, you really must make an intentional effort to cut through all the “white noise” out there. The inherent value of face-to-face interactions remains undeniable, particularly in the Post-COVID era that we are in. This shifting landscape has brought about a change in overall attendee profile, with a noticeable uptick in the quality and focus of participants.

This conversation with Jessica Turnbull provided invaluable insights into the evolving landscape of exhibitions and the importance of strategic thinking in producing impactful experiences. Jess touched upon the dynamics of international install timelines, drawing comparisons between the USA, Europe, and Australia, before reflecting on the timeless wisdom encapsulated in Parkinson’s Law. Join us as we uncover the nuances of exhibiting in a post-pandemic world, and the enduring principles that shape our industry.

The Exhibit Company is an international custom exhibit agency, headquartered in New South Wales, Australia. They are uniquely positioned to work with brands for shows all across Australia. Their unique approach is based on strategy, creative design solutions, and solid project management. The Exhibit Company is not simply focused on providing an exhibit. Their holistic approach encompasses pre-show promotional activities, determining and tracking ROI, lead tracking & management, and booth staff training, among many other services.

This interview was recorded live at the amazing Gaylord Opryland Resort & Convention Center in Nashville, Tennessee with host Jeff Hannah.

Part 2 of my interview with Jess.

The Exhibit Company

Jessica Turnbull on LinkedIn

Email: jess@theexhibitcompany.com.au

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Jeff Hannah & Alejandro Escalante

Born into the Exhibition Industry

Posted on by Jeff Hannah | In Age, Argentina, Branding, Brazil, Chile, Cuba, Culture, Ecuador, Europe, Germany, Language, Latin America, Loose Time, Marketing, Mexico, New Zealand, North America, Podcast, Precise Time, Puerto Rico, Relationships, Strategy, Time, United States

Alejandro Escalante Grew Up on the Show Floor in Mexico

In this episode, host Jeff Hannah interviews Mexican industry globetrotter Alejandro (Alex) Escalante from Guadalajara. Alejandro is part of the family-owned company, Omega Group, where he is involved in sales, project management, logistics, and many other activities. He has worked in many regions of the world, such as Europe, Latin America, and the USA.

They discuss cultural, mindset, and industry differences between Mexico and the USA, as well as Mexico and other Latin American countries. Alejandro discusses how to reach Mexican clients, and the importance of building long-term, personal relationships.

They discuss the impact that COVID-19 has had on the exhibition industry in Mexico, on the economy there – and how the recovery is progressing.

On a personal note, Jeff asks Alex about his years of industry experience, and what he learned working at notable European companies, such as Atelier Damböck in Germany. Alex shares how those cross-cultural work experiences helped to shape his approach to business.

This interview was recorded during EDPA ACCESS 2021 at the The Diplomat Beach Resort Hollywood Curio Collection in Hollywood, Florida with host Jeff Hannah.

Email: aez@omegagroup.com.mx

LinkedIn: www.linkedin.com/in/alejandro-escalante-a50394105/

Website: www.omegaexp.com.mx

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Exhibit at EuroShop 2020

Engagement Strategies with Designer Scott Wojda

Posted on by Jeff Hannah | In Best Practices, Branding, Communications, Culture, Design, Dusseldorf, Europe, Germany, Graphics, Language, Lighting, Marketing, Middle East, New Zealand, Non-Verbal Communications, North America, Podcast, Relationships, Strategy, The Netherlands, United Kingdom, United States

Czech Republic Designer Scott Wojda Discusses His Unique Approach to Engagements

Host Jeff Hannah interviews Scott Wojda, President of Global Creative Group based in the Czech Republic. Jeff interviewed Scott during EuroShop 2020 in Düsseldorf, Germany.

Jeff has a very interesting conversation with Scott about his agency’s approach to storytelling, strategy, creating engagements, and the overall design of exhibitry. Scott has a deep understanding of how to capture peoples’ interest, and a unique approach to translating that into outstanding environments.

Growing-up in California, Scott is bilingual and of Czech heritage. He earned a degree in Industrial Design at the highly acclaimed Georgia Institute of Technology in Atlanta. He now lives with his family in the Czech Republic, where his company, Global Creative Group is headquartered.

Global Creative Group is a digital event agency with locations in Southern California and in the Czech Republic. Global Creative Group works with brands from around the world to design outstanding exhibits which attract, engage, and tell meaningful stories.

This interview was recorded during EuroShop 2020 at the Messe Düsseldorf in Düsseldorf, Germany at the Exhibitor Magazine booth on the show floor.

This trade show (EuroShop) was one of the last major trade shows to be held before the COVID-19 Pandemic caused shows globally to be cancelled. EuroShop is the world’s largest trade fair for the retail industry, trade shows and associated sectors. There are over 90,000 attendees at the show, with more than 2,000 exhibitors from 56 countries.

Global Creative Group

Email: scott@globalcreative.eu

LinkedIn: https://www.linkedin.com/in/scottwojda

Jeff Hannah with Scott Wojda at EuroShop

Jeff Hannah & Scott Wojda

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potters wheel

The Great Global Reset

Posted on by Jeff Hannah | In Age, Argentina, Asia, Australia, Authority, Bahrain, Best Practices, Brazil, Chile, China, Communications, Covid-19, Cuba, Culture, Dusseldorf, Ecuador, Europe, Gender, Germany, Hong Kong, Japan, Kuwait, Language, Latin America, Leadership, Mexico, Middle East, New Zealand, North America, Podcast, Puerto Rico, Qatar, Relationships, Saudi Arabia, Singapore, Strategy, Taiwan, Thailand, The Netherlands, United Arab Emirates, United Kingdom, United States, Verbal Communications

The Great Global Reset – Jeff Hannah Speaks at IFES

In this episode, we are re-airing a webinar with Jeff Hannah called The Great Global Reset, presented by IFES (International Federation of Exhibition & Event Services), as part of an ongoing series called IFES Solutions. All countries and cultures on the planet are feeling the impact of the COVID-19 pandemic. The impact is monumental – and will likely have more significant repercussions on humanity than any other crisis we have seen in our lifetimes. The coronavirus pandemic is already permanently reshaping culture as we speak. The trade show and event industry is being hit particularly hard as well – and is being forced to shift, innovate, and re-think. In this webinar we will explore COVID through the eyes of culture – and some elements of the Great Global Reset.

This interview was recorded in Dayton, Ohio but broadcast globally in April 2020.

Email: jhannah@exhibitconcepts.com

LinkedIn: https://www.linkedin.com/in/jeffreyhannah/

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ICC Sydney

Kathy Welsh – Exhibiting Across Australia & New Zealand

Posted on by Jeff Hannah | In Asia, Australia, Branding, Culture, Design, Leadership, Lighting, Marketing, New Zealand, North America, Perth, Podcast, Relationships, Strategy, Sydney, United States

What You Need to Know When Exhibiting in Australia

In this episode, host Jeff Hannah interviews Kathy Welsh, Director of Client Services at The Display Builders Australasia, headquartered in Sydney, Australia. They discuss a wide variety of topics, primarily around the important things that foreigners need to know in order to be successful in exhibiting or managing events in Australia. As one example, having the “right” kind of coffee – and the best coffee are important factors that many don’t realize!

Kathy shares from her more than 20 years of experience in working with world class brands to develop engaging and successful experiences all across Australia, New Zealand, and the Asian Region. In this interview, Kathy talks about working with healthcare companies, which is a specialty for her, along with aerospace clients. Kathy talks about the growth of The Display Builders Australasia, which has become one of the largest exhibit builders and agencies in the region. Jeff talks with her about the use of building materials, raised platforms, hospitality, cultural differences, and the importance of trust and relationship building.

The final segment of the interview also contains a passionate plea from both Kathy and Jeff to help save the Great Barrier Reef – the largest ecosystem on earth – which is under threat of survival.

This interview took place from the show floor during EXHIBITORLIVE 2019 in Las Vegas, Nevada, USA.

www.displaybuilders.com.au/work/

www.facebook.com/www.displaybuilders.com.au/

Kathy Welsh LinkedIn

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