Perth

Jessica Turnbull Interview

Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 2)

Posted on by Jeff Hannah | In Age, Australia, Best Practices, Branding, Branding, Culture, Design, Dusseldorf, Europe, Gender, Germany, Language, Leadership, Loose Time, Marketing, New Zealand, North America, Perth, Podcast, Relationships, Storytelling, Strategy, Sydney, Time, United States

Down Under Dynamics: Trade Show Strategies with Jess Turnbull (Part 2)

In Part 2 of this two-part interview, host Jeff Hannah talks with trade show strategist Jessica Turnbull of The Exhibit Company in Australia, during EXHIBITORLIVE 2024.

Continuing our enlightening conversation with Jess Turnbull, we delve deeper into the world of exhibitions and client engagement. With a relaxed demeanor characteristic of Australians, Jess brings a wealth of insights garnered from advising and training clients on engagements, ROI, and related topics. Emphasizing the importance of booth staff training and clarity of focus, Jess guides exhibitors on how to maximize their opportunities on the show floor. Drawing on her experiences, she contrasts the hospitality-driven approach seen in European exhibits with the more selective approach prevalent in Australia.

As we explore the concept of being “on” during shows, Jess underscores the importance of presenting one’s brand in the best possible light. From discussing the underlying reasons for exhibiting to the strategic placement of coffee on Australian stands, Jess shares invaluable perspectives that resonate with exhibitors worldwide.

In this insightful continuation, Jess Turnbull provides a nuanced exploration of the art of exhibiting and the intricacies of client engagement. Join us as we uncover the strategies and tactics that define successful exhibition experiences and gain a deeper understanding of the evolving landscape of trade shows in Australia.

The Exhibit Company is an international custom exhibit agency, headquartered in New South Wales, Australia. They are uniquely positioned to work with brands for shows all across Australia. Their unique approach is based on strategy, creative design solutions, and solid project management. The Exhibit Company is not simply focused on providing an exhibit. Their holistic approach encompasses pre-show promotional activities, determining and tracking ROI, lead tracking & management, and booth staff training, among many other services.

Part 1 of my interview with Jess.

This interview was recorded live at the amazing Gaylord Opryland Resort & Convention Center in Nashville, Tennessee with host Jeff Hannah.

LinkedIn: https://www.linkedin.com/in/jessica-turnbull-32556950/

Website: www.theexhibitcompany.com.au

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Jessica Turnbull Interview

Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 1)

Posted on by Jeff Hannah | In Australia, Best Practices, Branding, Branding, Covid-19, Culture, Design, Dusseldorf, Europe, Gender, Germany, Language, Leadership, Loose Time, Marketing, New Zealand, North America, Perth, Podcast, Relationships, Storytelling, Strategy, Sydney, Time, United States, Verbal Communications

 Down Under Dynamics: Trade Show Strategies with Jess Turnbull (Part 1) 

In Part 1 of this two-part interview, host Jeff Hannah talks with trade show strategist Jessica Turnbull of The Exhibit Company in Australia, during EXHIBITORLIVE 2024.

During this conversation, Jess shared insights into her journey, having co-founded The Exhibit Company with her stepfather, Chris Lamb some years ago. Their approach to the business is truly distinctive, placing strategy at the forefront – followed by outstanding design. It’s evident that their forward-thinking mindset has positioned them ahead of the curve, consistently delivering clear value to their clients across the continent.

Navigating the intricacies of trade shows, Jess emphasized the significance of a holistic approach, spanning pre-show preparations, on-site engagement, and post-event follow-ups. It’s critically important to make the absolute best use of your opportunities on the show floor – to really SHOW-UP – and give it your best!

While virtual engagements have their place in the marketing mix, you really must make an intentional effort to cut through all the “white noise” out there. The inherent value of face-to-face interactions remains undeniable, particularly in the Post-COVID era that we are in. This shifting landscape has brought about a change in overall attendee profile, with a noticeable uptick in the quality and focus of participants.

This conversation with Jessica Turnbull provided invaluable insights into the evolving landscape of exhibitions and the importance of strategic thinking in producing impactful experiences. Jess touched upon the dynamics of international install timelines, drawing comparisons between the USA, Europe, and Australia, before reflecting on the timeless wisdom encapsulated in Parkinson’s Law. Join us as we uncover the nuances of exhibiting in a post-pandemic world, and the enduring principles that shape our industry.

The Exhibit Company is an international custom exhibit agency, headquartered in New South Wales, Australia. They are uniquely positioned to work with brands for shows all across Australia. Their unique approach is based on strategy, creative design solutions, and solid project management. The Exhibit Company is not simply focused on providing an exhibit. Their holistic approach encompasses pre-show promotional activities, determining and tracking ROI, lead tracking & management, and booth staff training, among many other services.

This interview was recorded live at the amazing Gaylord Opryland Resort & Convention Center in Nashville, Tennessee with host Jeff Hannah.

Part 2 of my interview with Jess.

The Exhibit Company

Jessica Turnbull on LinkedIn

Email: jess@theexhibitcompany.com.au

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ICC Sydney

Kathy Welsh – Exhibiting Across Australia & New Zealand

Posted on by Jeff Hannah | In Asia, Australia, Branding, Culture, Design, Leadership, Lighting, Marketing, New Zealand, North America, Perth, Podcast, Relationships, Strategy, Sydney, United States

What You Need to Know When Exhibiting in Australia

In this episode, host Jeff Hannah interviews Kathy Welsh, Director of Client Services at The Display Builders Australasia, headquartered in Sydney, Australia. They discuss a wide variety of topics, primarily around the important things that foreigners need to know in order to be successful in exhibiting or managing events in Australia. As one example, having the “right” kind of coffee – and the best coffee are important factors that many don’t realize!

Kathy shares from her more than 20 years of experience in working with world class brands to develop engaging and successful experiences all across Australia, New Zealand, and the Asian Region. In this interview, Kathy talks about working with healthcare companies, which is a specialty for her, along with aerospace clients. Kathy talks about the growth of The Display Builders Australasia, which has become one of the largest exhibit builders and agencies in the region. Jeff talks with her about the use of building materials, raised platforms, hospitality, cultural differences, and the importance of trust and relationship building.

The final segment of the interview also contains a passionate plea from both Kathy and Jeff to help save the Great Barrier Reef – the largest ecosystem on earth – which is under threat of survival.

This interview took place from the show floor during EXHIBITORLIVE 2019 in Las Vegas, Nevada, USA.

www.displaybuilders.com.au/work/

www.facebook.com/www.displaybuilders.com.au/

Kathy Welsh LinkedIn

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Iggy Rosenberg in Singapore

Distinctive Lighting Designer “Iggy” Rosenberg – on the Global Stage

Posted on by Jeff Hannah | In Abu Dhabi, Age, Argentina, Asia, Authority, Brazil, Chile, Communications, Cuba, Culture, Design, Dubai, Ecuador, Europe, Gender, Germany, Japan, Language, Latin America, Lighting, London, Loose Time, Mexico, Middle East, Non-Verbal Communications, North America, Perth, Precise Time, Puerto Rico, Relationships, Saudi Arabia, Time, United Arab Emirates, United Kingdom, United States, Verbal Communications

Ignacio Rosenberg (known as “Iggy” to his friends and clients) is a well-known lighting and visual designer who works for a distinctive global agency called Lightswitch. Iggy grew-up in Buenos Aires, Argentina, but is now based in Salt Lake City. He has spent more than 20 years designing and implementing large touring shows around the world for top rock groups such as Def Leppard, The Rolling Stones, Janet Jackson, Shakira, and many more!

Iggy is a really neat guy – extremely brilliant as a designer, articulate, sophisticated, but really down to earth! He spends time working with people that most of us will never have the privilege to meet. This gives him a very unique perspective as a designer working on large, high-profile projects – while also working across cultures around the world.

Iggy recently spent most of a day with Jeff Hannah and the Creative Team at Exhibit Concepts, at their HQ offices in Dayton, Ohio. Iggy shared his knowledge and inspiration with the creative team and say down with Jeff for this podcast interview.

During this interview, Iggy and Jeff discussed design, culture, lighting, creating experiences and much more.

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