Lighting

Exhibit at EuroShop 2020

Engagement Strategies with Designer Scott Wojda

Posted on by Jeff Hannah | In Best Practices, Branding, Communications, Culture, Design, Dusseldorf, Europe, Germany, Graphics, Language, Lighting, Marketing, Middle East, New Zealand, Non-Verbal Communications, North America, Podcast, Relationships, Strategy, The Netherlands, United Kingdom, United States

Czech Republic Designer Scott Wojda Discusses His Unique Approach to Engagements

Host Jeff Hannah interviews Scott Wojda, President of Global Creative Group based in the Czech Republic. Jeff interviewed Scott during EuroShop 2020 in Düsseldorf, Germany.

Jeff has a very interesting conversation with Scott about his agency’s approach to storytelling, strategy, creating engagements, and the overall design of exhibitry. Scott has a deep understanding of how to capture peoples’ interest, and a unique approach to translating that into outstanding environments.

Growing-up in California, Scott is bilingual and of Czech heritage. He earned a degree in Industrial Design at the highly acclaimed Georgia Institute of Technology in Atlanta. He now lives with his family in the Czech Republic, where his company, Global Creative Group is headquartered.

Global Creative Group is a digital event agency with locations in Southern California and in the Czech Republic. Global Creative Group works with brands from around the world to design outstanding exhibits which attract, engage, and tell meaningful stories.

This interview was recorded during EuroShop 2020 at the Messe Düsseldorf in Düsseldorf, Germany at the Exhibitor Magazine booth on the show floor.

This trade show (EuroShop) was one of the last major trade shows to be held before the COVID-19 Pandemic caused shows globally to be cancelled. EuroShop is the world’s largest trade fair for the retail industry, trade shows and associated sectors. There are over 90,000 attendees at the show, with more than 2,000 exhibitors from 56 countries.

Global Creative Group

Email: scott@globalcreative.eu

LinkedIn: https://www.linkedin.com/in/scottwojda

Jeff Hannah with Scott Wojda at EuroShop

Jeff Hannah & Scott Wojda
Bin Yu CEO of HitLights

Bin Yu – “My American Dream”

Posted on by Jeff Hannah | In Age, Asia, Authority, China, Communications, Culture, Hong Kong, Language, Leadership, Lighting, Non-Verbal Communications, North America, Podcast, Relationships, Taiwan, United States, Verbal Communications

Bin Yu of HitLights Shares His American Dream

In this episode, host Jeff Hannah interviews Bin Yu, Ph.D, Founder & CEO of HitLights, a top provider of LED technologies for trade show exhibits, and other industry sectors. Bin is a native of China, but pursued his American dream by earning his Ph.D. at Louisiana State University (LSU) in the USA. He shares part of his fascinating entrepreneurial journey, what inspires him, and the mindset which has helped him to succeed in so many areas of life.

Jeff also discusses with Bin the differences between the Chinese and American cultures and business environments, the concept of guanxi, learning as a lifestyle, and leading millennial employees.

HitLights has offices in Baton Rouge, Louisiana, in Chino, California, and in Shenzhen, China.

As founder of HitLights, Bin makes a positive impact by developing loyal and caring relationships. His company HITlights has won 2017 and 2016 Honoree of the LSU 100: Fastest Growing Tiger Businesses, The Company doubled the revenue in 2018 and launched the China-Shenzhen E-commerce office. Bin Yu has been nominated 2016 Young Businessperson of the Year by Business Report. Bin is a man of many passions, entrepreneurship, connecting/bridging, environmental protection, and LED lighting solutions. These passions have helped to sculpt the way he does business. As an EOer-Orange county, he is really grateful for the benefits that EO has brought in the last 6 years.

Giving back to the community is deeply important to Bin, and he likes to make business reflect that. So, his company Hitlights gives internship opportunities to LSU Fellowship (Entrepreneur) Program every year, and they sponsor the 2nd and 3rd LSU Student Incubator’s annual Venture Challenge.

His personal and family life purpose is to make an impact and spread positive energy by learning and connecting. He is an active runner and love scuba-diving and meditation.

This interview was recorded at Mandalay Bay in Las Vegas, Nevada.

Email: byu@hitlights.com

LinkedIn: www.linkedin.com/in/binyuled

ICC Sydney

Kathy Welsh – Exhibiting Across Australia & New Zealand

Posted on by Jeff Hannah | In Asia, Australia, Branding, Culture, Design, Leadership, Lighting, Marketing, New Zealand, North America, Perth, Podcast, Relationships, Strategy, Sydney, United States

What You Need to Know When Exhibiting in Australia

In this episode, host Jeff Hannah interviews Kathy Welsh, Director of Client Services at The Display Builders Australasia, headquartered in Sydney, Australia. They discuss a wide variety of topics, primarily around the important things that foreigners need to know in order to be successful in exhibiting or managing events in Australia. As one example, having the “right” kind of coffee – and the best coffee are important factors that many don’t realize!

Kathy shares from her more than 20 years of experience in working with world class brands to develop engaging and successful experiences all across Australia, New Zealand, and the Asian Region. In this interview, Kathy talks about working with healthcare companies, which is a specialty for her, along with aerospace clients. Kathy talks about the growth of The Display Builders Australasia, which has become one of the largest exhibit builders and agencies in the region. Jeff talks with her about the use of building materials, raised platforms, hospitality, cultural differences, and the importance of trust and relationship building.

The final segment of the interview also contains a passionate plea from both Kathy and Jeff to help save the Great Barrier Reef – the largest ecosystem on earth – which is under threat of survival.

This interview took place from the show floor during EXHIBITORLIVE 2019 in Las Vegas, Nevada, USA.

www.displaybuilders.com.au/work/

www.facebook.com/www.displaybuilders.com.au/

Kathy Welsh LinkedIn

City of London

Steve Riches – What is European Design? (Part 2)

Posted on by Jeff Hannah | In Australia, Best Practices, Branding, Branding, Communications, Culture, Design, Europe, Germany, Graphics, Language, Leadership, Lighting, London, Manchester, Marketing, North America, Podcast, Precise Time, Relationships, Storytelling, Strategy, The Netherlands, United Kingdom, United States, Yorkshire

British Exhibition Expert Talks about Design

Jeff Hannah interviews Steve Riches of Laguna Displays in Part 2 of this two-part series. Steve Riches is an experienced trade show and event marketing executive, and has worked in various sales and management roles in the exhibit industry. He has extensive experience in international exhibiting, trade show program management, and show-site project supervision. Steve is trilingual (Spanish, French, English), and a dual citizen (US & UK). He is a graduate of Pepperdine University and a member of the faculty at EXHIBITORLIVE, where he speaks about international exhibit design.

Be sure to listen to Part 1 of this interview with Steve Riches.

www.lagunadisplays.com

Twitter: @LagunaDisplays

Steve Riches LinkedIn

Iggy Rosenberg in Singapore

Distinctive Lighting Designer “Iggy” Rosenberg – on the Global Stage

Posted on by Jeff Hannah | In Abu Dhabi, Age, Argentina, Asia, Authority, Brazil, Chile, Communications, Cuba, Culture, Design, Dubai, Ecuador, Europe, Gender, Germany, Japan, Language, Latin America, Lighting, London, Loose Time, Mexico, Middle East, Non-Verbal Communications, North America, Perth, Precise Time, Puerto Rico, Relationships, Saudi Arabia, Time, United Arab Emirates, United Kingdom, United States, Verbal Communications

Ignacio Rosenberg (known as “Iggy” to his friends and clients) is a well-known lighting and visual designer who works for a distinctive global agency called Lightswitch. Iggy grew-up in Buenos Aires, Argentina, but is now based in Salt Lake City. He has spent more than 20 years designing and implementing large touring shows around the world for top rock groups such as Def Leppard, The Rolling Stones, Janet Jackson, Shakira, and many more!

Iggy is a really neat guy – extremely brilliant as a designer, articulate, sophisticated, but really down to earth! He spends time working with people that most of us will never have the privilege to meet. This gives him a very unique perspective as a designer working on large, high-profile projects – while also working across cultures around the world.

Iggy recently spent most of a day with Jeff Hannah and the Creative Team at Exhibit Concepts, at their HQ offices in Dayton, Ohio. Iggy shared his knowledge and inspiration with the creative team and say down with Jeff for this podcast interview.

During this interview, Iggy and Jeff discussed design, culture, lighting, creating experiences and much more.