Steve Tustain – Seeing Germany through British Eyes (Part 2)

Jeff Hannah stands at the forefront of the exhibition and event industry, recognized for his dynamic leadership, innovative thinking, and unparalleled expertise in global engagement strategies. As the Founder & President of Global Exhibitor, Jeff brings over two decades of experience to the table, offering strategic consultation, impactful writing, captivating speaking engagements, and insightful podcasting on topics ranging from international business to face-to-face marketing. With a proven track record of leading multicultural teams across 50 countries, Jeff has cemented his reputation as a visionary entrepreneur with successful ventures in London, Abu Dhabi, and Atlanta. His strategic prowess in areas such as international marketing and cross-cultural engagement strategies has been instrumental in driving the success of numerous top brands worldwide. Previously, Jeff held key leadership roles including VP of International, Interiors, Creative, and Strategy at Exhibit Concepts, where he spearheaded transformative initiatives to propel the company's global footprint. As President of Gielissen Interiors & Exhibitions USA, Jeff demonstrated his aptitude for strategic planning and business development, collaborating with industry giants like Nike, Boeing, and Cisco. Beyond his corporate achievements, Jeff is a passionate advocate for knowledge sharing, regularly contributing his insights to esteemed platforms such as ExhibitorLIVE, EuroShop, and IFES (International Federation of Exhibition & Event Services). He also serves as a valued faculty member of the CTSM Program, shaping the next generation of trade show marketers with his wealth of experience and expertise. In his downtime, Jeff finds solace in family moments with his wife and grown children, as well as pursuing his artistic passions in snow/sand sculpting and photography. Armed with a Bachelor of Science in Industrial Design from the Georgia Institute of Technology, Jeff continues to push the boundaries of innovation in business strategy and design. For a deeper dive into Jeff's insights, tune in to "The Global Exhibitor Podcast," now in its fifth season, available on all major podcasting platforms. Specialties: Business strategy, international trade show exhibits, commercial and retail interiors, executive briefing centers, cross-cultural marketing strategies, museums, mobile marketing vehicles, and live events.