Dutch Pavilion Shanghai 2010

Charles Pappas – Flying Cars, Zombie Dogs, & Robot Overlords (Part 2)

Jeff Hannah Interviews Charles Pappas – Exhibit Industry Historian

In this episode, host Jeff Hannah interviews Charles Pappas, author of Flying Cars, Zombie Dogs, & Robot Overlords, and senior writer at Exhibitor Magazine. Charles is like the Indiana Jones – Captain Ahab – Mr. Peabody of the exhibition industry. He dug up lost expo photos in Shanghai and located forgotten fair buildings in Mexico City. He has spent years sleuthing out not just the economic IMPACT but cultural IMPRINT of trade fairs – which is a key point of his book. The impact of trade fairs last long beyond the end of the event. Charles has covered the expo industry for Exhibitor Magazine for many years – and is the industry’s de facto historian.

In part 2 of this interview, Jeff explores the things that Charles has learned from his extensive international travels, in particular how those things relate to good and bad practices in exhibitions. Charles explains the Dunning–Kruger effect, and how business can be impacted by a lack of knowledge of certain subjects. They discuss the use a sensory attractions – kinetic structures, technology, sand painting, art, fragrances and storytelling. Jeff talks to Charles about his level of interest in cultures and how that knowledge can and should be applied to the exhibition world.

This interview was recorded in Las Vegas, Nevada.

Flying Cars, Zombie Dogs, & Robot Overlords Book on Amazon

Charles Pappas on LinkedIn

Exhibitor Magazine

Email: cpappas@exhibitormagazine.com

Dutch Pavilion Shanghai 2010

Charles Pappas – Flying Cars, Zombie Dogs, & Robot Overlords (Part 1)

Jeff Hannah Interviews Charles Pappas – Exhibit Industry Historian

In this episode, host Jeff Hannah interviews Charles Pappas, author of Flying Cars, Zombie Dogs, & Robot Overlords, and senior writer at Exhibitor Magazine. Charles is like the Indiana Jones – Captain Ahab – Mr. Peabody of the exhibition industry. He dug up lost expo photos in Shanghai and located forgotten fair buildings in Mexico City. He has spent years sleuthing out not just the economic IMPACT but cultural IMPRINT of trade fairs – which is a key point of his book. The impact of trade fairs last long beyond the end of the event. Charles has covered the expo industry for Exhibitor Magazine for many years – and is the industry’s de facto historian.

In part 1 of this interview, Charles explains how he became interested in world’s fairs and exhibitions, and the many shows that he has personally visited and studied. They talk about how governments use their pavilions at world fairs to market and sell themselves to the world, something Charles refers to as culture to consumer (C2C). Through fascinating examples Charles reveals interesting past exhibits which have really changed the world. They also discuss opportunities that companies often miss when exhibiting, and some of the huge mistakes that they make. Charles provides an incredibly insightful and historical perspective on the importance of trade shows, exhibitions, and world’s fairs to the global economy.

This interview was recorded in Las Vegas, Nevada.

Flying Cars, Zombie Dogs, & Robot Overlords Book on Amazon

Charles Pappas on LinkedIn

Exhibitor Magazine

Email: cpappas@exhibitormagazine.com

EuroShop 2017

Steve Tustain – Seeing Germany through British Eyes (Part 2)

Jeff Hannah Interviews Steve Tustain – a British Man Living in Germany

In this episode, host Jeff Hannah interviews Steve Tustain of MDL Expo International GmbH. They discuss the separation between private and professional life in Germany, and building credibility with German colleagues. They discuss the Bavarian (Bayern) region of Germany and how business and mindsets differ there from some other regions of Germany. Steve talks about the looming issue of Brexit, how it might impact the UK as well Europe in general. Steve gives some fantastic advice to exhibit managers and event planners who are planning shows or events in Germany and throughout Europe.

Jeff also asks Steve about how he got started in this industry with his background in architecture.

Steve Tustain was born in the UK, and studied architecture at The University of Hull in Yorkshire, England. He also studied at the Sheffield Hallam University in the United Kingdom, before moving to Germany.

Jeff and Steve had overlapping tenures at Gielissen Interiors & Exhibitions, based in Eindhoven. Steve was based in Germany, where he has lived for more than 20 years now. He has broad global experience and works across multiple industries for many recognized brands. Steve Tustain is currently the Sales Manager for MDL Expo International GmbH, based near Frankfurt.

Be sure to listen to Part 1 of this interview with Steve Tustain.

This interview was recorded in Dayton, Ohio.

MDL Expo International GmbH

Steve Tustain LinkedIn English

Steve Tustain LinkedIn Germany

Email: steve.tustain@mdl-expo.com

EuroShop 2017

Steve Tustain – Seeing Germany through British Eyes (Part 1)

Jeff Hannah Interviews Steve Tustain – a British Man Living in Germany

In this episode, host Jeff Hannah interviews Steve Tustain of MDL Expo International GmbH. They discuss how exhibits should be designed differently for Germany, and how the exhibit may be used different in Europe than in other places such as in the USA. Steve emphasizes the importance of pre-show planning and promotion in order to reach the audience you want to have. They also talk about preparing to meet with – and negotiate with – German business people. And Steve shares his views on how in-booth activities such as engagements, gamification and gimmicks are viewed by Europeans.

Steve delves deeper into the mind of the German with his views on how people desire to be perceived by others, especially in the business world. Competence is important. But, pride and being too “showy” with success can quickly backfire when trying to connect with someone from Germany.

Jeff also asks Steve to share how his life is different in Germany in comparison to his upbringing in Great Britain.

Steve Tustain was born in the UK, and studied architecture at the University of Hull in Yorkshire, England. He also studied at the Sheffield Hallam University in the United Kingdom, before moving to Germany.

Jeff and Steve had overlapping tenures at Gielissen Interiors & Exhibitions, based in Eindhoven. Steve was based in Germany, where he has lived for more than 20 years now. He has broad global experience and works across multiple industries for many recognized brands. Steve Tustain is currently the Sales Manager for MDL Expo International GmbH, based near Frankfurt.

Be sure to listen to Part 2 of this interview with Steve Tustain.

This interview was recorded in Dayton, Ohio.

MDL Expo International GmbH

Steve Tustain LinkedIn English

Steve Tustain LinkedIn Germany

Email: steve.tustain@mdl-expo.com

Motorola Exhibit in Bangkok

Larry Kulchawik – Trade Shows from One Country to the Next (Part 2)

Jeff Hannah Interviews International Exhibit Industry Legend Larry Kulchawik

In this episode, host Jeff Hannah concludes his interview with exhibition industry legend Larry Kulchawik, author of Trade Shows from One Country to the Next. They discuss some of the biggest mistakes that companies make, how to approach working internationally, some of the most difficult places to work, the most rewarding aspects of the industry, and Larry’s legacy in the global exhibition industry.

Trade Shows from One Country to the Next is tailor-made for exhibit managers and event planners who are working across borders. It outlines the venues, top trade shows, rules, regulations, exhibit and cultural differences. It is designed to help you recalculate your strategies and tactics when exhibiting internationally – covering 45 countries.

While earning a degree in Design at Southern Illinois University, Larry Kulchawik had the privilege to study under world class designer Buckminster Fuller. Starting as an exhibit designer, Kulchawik has spent the last 43 years making his mark on the exhibit industry globally!

Larry has worked for three of the leading exhibit companies in the USA – in design, management and sales – with a focus on international trade show marketing. He served as President of IFES (International Federation of Exposition Services) and as President of EDPA (Experiential Designers and Producers Association). Larry also served on the boards of many industry associations Center for Exhibit Industry Research (CEIR)Octanorm Service Partner International (OSPI), and the World Trade Center. As president of EDPA he assisted to launch the first master’s degree program in exhibit design at Fashion Institute of Technology (FIT) in New York City; during that time he also led a task force to create an Underwriters Laboratory (aka UL) – Standards for Safety for building trade show exhibits.

Larry has been awarded two of the industry’s highest honors – the Hazel Hays Award (given by EDPA), and the Roger Taurant Award (given by IFES) for his contributions to the exhibit industry.

Be sure to listen to Part 1 of this interview with Larry Kulchawik.

This interview was recorded in Naples, Florida.

www.larrykulchawik.com

Larry Kulchawik LinkedIn

Email: larrykulchawik@gmail.com

Twitter: @LarryKulchawik

Larry Kulchawik Consulting on Facebook

Motorola Exhibit in Bangkok

Larry Kulchawik – Trade Shows from One Country to the Next (Part 1)

Jeff Hannah Interviews International Exhibit Industry Legend Larry Kulchawik

In this episode, host Jeff Hannah interviews exhibition industry legend Larry Kulchawik, author of Trade Shows from One Country to the Next. They discuss how to approach working internationally, how the industry has changed over the years, the importance of recognizing and learning about cultural differences, and some of the contributions that Larry has made to the global exhibition industry throughout his career.

Trade Shows from One Country to the Next is tailor-made for exhibit managers and event planners who are working across borders. It outlines the venues, top trade shows, rules, regulations, exhibit and cultural differences. It is designed to help you recalculate your strategies and tactics when exhibiting internationally – covering 45 countries.

While earning a degree in Design at Southern Illinois University, Larry Kulchawik had the privilege to study under world class designer Buckminster Fuller. Starting as an exhibit designer, Kulchawik has spent the last 43 years making his mark on the exhibit industry globally!

Larry has worked for three of the leading exhibit companies in the USA – in design, management and sales – with a focus on international trade show marketing. He served as President of IFES (International Federation of Exposition Services) and as President of EDPA (Experiential Designers and Producers Association). Larry also served on the boards of many industry associations Center for Exhibit Industry Research (CEIR), Octanorm Service Partner International (OSPI), and the World Trade Center. As president of EDPA he assisted to launch the first master’s degree program in exhibit design at Fashion Institute of Technology (FIT) in New York City; during that time he also led a task force to create an Underwriters Laboratory (aka UL) – Standards for Safety for building trade show exhibits.

Larry has been awarded two of the industry’s highest honors – the Hazel Hays Award (given by EDPA), and the Roger Taurant Award (given by IFES) for his contributions to the exhibit industry.

Be sure to listen to Part 2 of this interview with Larry Kulchawik.

This interview was recorded in Naples, Florida.

www.larrykulchawik.com

Larry Kulchawik LinkedIn

Email: larrykulchawik@gmail.com

Twitter: @LarryKulchawik

Larry Kulchawik Consulting – Facebook

Jeff Hannah at Dubai Airshow

Jeff Hannah Talks “International” on the Don & Mike Podcast

Podcast of a Podcast with Jeff Hannah

This episode is a podcast of a podcast – where Jeff Hannah recently appeared on The Don and Mike Show! Jeff is interviewed by Mike Morrison and Don Svehla, the hosts of The Don and Mike Show. Mike asks Jeff about how he got started in doing international work, about the major differences between shows in the USA and abroad, some specifics about German culture and more.

Jeff Hannah shares from his more than 25 years of experience in working globally. Mike asks Jeff about The Global Exhibitor Podcast and blog, how that was developed, the purpose, and some of the challenges.

This interview was recorded in Atlanta, Georgia and Dayton, Ohio.

www.exhibitcitynews.com/the-don-and-mike-show-podcast/

www.exhibitcitynews.com

www.wsdisplay.com

Mike Morrison on LinkedIn

Don Svehla on LinkedIn

Don & Mike Show on Twitter

Don Svehla on Twitter

Marina Bay Sands SkyPark - Singapore

Geoff Thatcher – Creating Experiences Globally (Part 2)

Engaging Globally Through Authentic Storytelling

In Part 2 of this captivating two-part interview with host Jeff Hannah, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. Geoff also talks about the evolution of the experience economy. Geoff shares his advice for clients. Jeff asks Geoff about how international travel has changed him over the years. And, they talk about the importance of maintaining your faith while being on the road.

Geoff Thatcher is Founder & Chief Creative Officer at Creative Principals. He has a tremendous amount of truly world-class experience – and is a brilliant thinker, writer, and creative director. Geoff believes that experiences are distinguished by great story telling. Geoff spent many years as Executive Creative Director at The Brand Experience. Recent projects include the grand opening of Warner Brothers World Abu Dhabi, a traveling exhibition for the King Abdullah Foundation in Saudi Arabia, a new lobby experience for Palo Alto Networks and new concepts for the executive briefing program at Dell Technologies.

Other highlights from his career include his work on the Pan American Games in Rio de Janeiro, the Kaiser Permanente Center for Total Health in Washington, DC, the Lockheed Martin Space Experience Center and Honeywell’s Industrial Safety Customer Experience Center (Shanghai & many other cities).

Geoff also served as Creative Director at the Tom Peters Company where he worked with many top industry leaders – and helped to facilitate leadership training within Microsoft, John Deere, Deloitte and The CIA.

He also worked for more than seven years as a writer at Jack Rouse Associates (JRA) – where he helped develop many experiences, such as the CNN Studio Tour (Atlanta), and the Battleship Missouri Memorial.

Be sure to listen to Part 1 of this interview with Geoff Thatcher.

www.creativeprincipals.com

Twitter: @geoffthatcher

Geoff Thatcher LinkedIn

Marina Bay Sands SkyPark - Singapore

Geoff Thatcher – Creating Experiences Globally (Part 1)

Engaging Globally Through Authentic Storytelling

In Part 1 of this captivating two-part interview with host Jeff Hannah, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. Geoff also talks about the evolution of the experience economy. Geoff shares his advice for clients. Jeff asks Geoff about how international travel has changed him over the years. And, they talk about the importance of maintaining your faith while being on the road.

Geoff Thatcher is Founder & Chief Creative Officer at Creative Principals. He has a tremendous amount of truly world-class experience – and is a brilliant thinker, writer, and creative director. Geoff believes that experiences are distinguished by great story telling. Geoff spent many years as Executive Creative Director at The Brand Experience. Recent projects include the grand opening of Warner Brothers World Abu Dhabi, a traveling exhibition for the King Abdullah Foundation in Saudi Arabia, a new lobby experience for Palo Alto Networks and new concepts for the executive briefing program at Dell Technologies.

Other highlights from his career include his work on the Pan American Games in Rio de Janeiro, the Kaiser Permanente Center for Total Health in Washington, DC, the Lockheed Martin Space Experience Center and Honeywell’s Industrial Safety Customer Experience Center (Shanghai & many other cities).

Geoff also served as Creative Director at the Tom Peters Company where he worked with many top industry leaders – and helped to facilitate leadership training within Microsoft, John Deere, Deloitte and The CIA.

He also worked for more than seven years as a writer at Jack Rouse Associates (JRA) – where he helped develop many experiences, such as the CNN Studio Tour (Atlanta), and the Battleship Missouri Memorial.

Be sure to listen to Part 2 of this interview with Geoff Thatcher.

www.creativeprincipals.com

Twitter: @geoffthatcher

Geoff Thatcher LinkedIn

Iggy Rosenberg in Singapore

Distinctive Lighting Designer “Iggy” Rosenberg – on the Global Stage

Ignacio Rosenberg (known as “Iggy” to his friends and clients) is a well-known lighting and visual designer who works for a distinctive global agency called Lightswitch. Iggy grew-up in Buenos Aires, Argentina, but is now based in Salt Lake City. He has spent more than 20 years designing and implementing large touring shows around the world for top rock groups such as Def Leppard, The Rolling Stones, Janet Jackson, Shakira, and many more!

Iggy is a really neat guy – extremely brilliant as a designer, articulate, sophisticated, but really down to earth! He spends time working with people that most of us will never have the privilege to meet. This gives him a very unique perspective as a designer working on large, high-profile projects – while also working across cultures around the world.

Iggy recently spent most of a day with Jeff Hannah and the Creative Team at Exhibit Concepts, at their HQ offices in Dayton, Ohio. Iggy shared his knowledge and inspiration with the creative team and say down with Jeff for this podcast interview.

During this interview, Iggy and Jeff discussed design, culture, lighting, creating experiences and much more.