leadership

ICC Sydney

Kathy Welsh – Exhibiting Across Australia & New Zealand

Posted on by Jeff Hannah | In Asia, Australia, Branding, Culture, Design, Leadership, Lighting, Marketing, New Zealand, North America, Perth, Podcast, Relationships, Strategy, Sydney, United States

What You Need to Know When Exhibiting in Australia

In this episode, host Jeff Hannah interviews Kathy Welsh, Director of Client Services at The Display Builders Australasia, headquartered in Sydney, Australia. They discuss a wide variety of topics, primarily around the important things that foreigners need to know in order to be successful in exhibiting or managing events in Australia. As one example, having the “right” kind of coffee – and the best coffee are important factors that many don’t realize!

Kathy shares from her more than 20 years of experience in working with world class brands to develop engaging and successful experiences all across Australia, New Zealand, and the Asian Region. In this interview, Kathy talks about working with healthcare companies, which is a specialty for her, along with aerospace clients. Kathy talks about the growth of The Display Builders Australasia, which has become one of the largest exhibit builders and agencies in the region. Jeff talks with her about the use of building materials, raised platforms, hospitality, cultural differences, and the importance of trust and relationship building.

The final segment of the interview also contains a passionate plea from both Kathy and Jeff to help save the Great Barrier Reef – the largest ecosystem on earth – which is under threat of survival.

This interview took place from the show floor during EXHIBITORLIVE 2019 in Las Vegas, Nevada, USA.

www.displaybuilders.com.au/work/

www.facebook.com/www.displaybuilders.com.au/

Kathy Welsh LinkedIn

Marina Bay Sands SkyPark - Singapore

Geoff Thatcher – Creating Experiences Globally (Part 2)

Posted on by Jeff Hannah | In Abu Dhabi, Asia, Bahrain, Best Practices, Branding, Branding, Brazil, China, Communications, Culture, Design, Doha, Dubai, Europe, Germany, Graphics, Hong Kong, Japan, Kuwait, Language, Leadership, London, Marketing, Middle East, Non-Verbal Communications, North America, Podcast, Qatar, Relationships, Saudi Arabia, Singapore, Storytelling, Strategy, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Verbal Communications

Engaging Globally Through Authentic Storytelling

In Part 2 of this captivating two-part interview with host Jeff Hannah, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. Geoff also talks about the evolution of the experience economy. Geoff shares his advice for clients. Jeff asks Geoff about how international travel has changed him over the years. And, they talk about the importance of maintaining your faith while being on the road.

Geoff Thatcher is Founder & Chief Creative Officer at Creative Principals. He has a tremendous amount of truly world-class experience – and is a brilliant thinker, writer, and creative director. Geoff believes that experiences are distinguished by great story telling. Geoff spent many years as Executive Creative Director at The Brand Experience. Recent projects include the grand opening of Warner Brothers World Abu Dhabi, a traveling exhibition for the King Abdullah Foundation in Saudi Arabia, a new lobby experience for Palo Alto Networks and new concepts for the executive briefing program at Dell Technologies.

Other highlights from his career include his work on the Pan American Games in Rio de Janeiro, the Kaiser Permanente Center for Total Health in Washington, DC, the Lockheed Martin Space Experience Center and Honeywell’s Industrial Safety Customer Experience Center (Shanghai & many other cities).

Geoff also served as Creative Director at the Tom Peters Company where he worked with many top industry leaders – and helped to facilitate leadership training within Microsoft, John Deere, Deloitte and The CIA.

He also worked for more than seven years as a writer at Jack Rouse Associates (JRA) – where he helped develop many experiences, such as the CNN Studio Tour (Atlanta), and the Battleship Missouri Memorial.

Be sure to listen to Part 1 of this interview with Geoff Thatcher.

www.creativeprincipals.com

Twitter: @geoffthatcher

Geoff Thatcher LinkedIn

Marina Bay Sands SkyPark - Singapore

Geoff Thatcher – Creating Experiences Globally (Part 1)

Posted on by Jeff Hannah | In Abu Dhabi, Asia, Australia, Bahrain, Best Practices, Branding, Branding, China, Communications, Culture, Design, Doha, Dubai, Europe, Hong Kong, Japan, Kuwait, Language, Latin America, Leadership, London, Marketing, Mexico, Middle East, Non-Verbal Communications, North America, Podcast, Qatar, Relationships, Saudi Arabia, Singapore, Storytelling, Strategy, Sydney, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States, Verbal Communications

Engaging Globally Through Authentic Storytelling

In Part 1 of this captivating two-part interview with host Jeff Hannah, Geoff Thatcher discusses the use of authentic storytelling to reach audiences around the world. Geoff also talks about the evolution of the experience economy. Geoff shares his advice for clients. Jeff asks Geoff about how international travel has changed him over the years. And, they talk about the importance of maintaining your faith while being on the road.

Geoff Thatcher is Founder & Chief Creative Officer at Creative Principals. He has a tremendous amount of truly world-class experience – and is a brilliant thinker, writer, and creative director. Geoff believes that experiences are distinguished by great story telling. Geoff spent many years as Executive Creative Director at The Brand Experience. Recent projects include the grand opening of Warner Brothers World Abu Dhabi, a traveling exhibition for the King Abdullah Foundation in Saudi Arabia, a new lobby experience for Palo Alto Networks and new concepts for the executive briefing program at Dell Technologies.

Other highlights from his career include his work on the Pan American Games in Rio de Janeiro, the Kaiser Permanente Center for Total Health in Washington, DC, the Lockheed Martin Space Experience Center and Honeywell’s Industrial Safety Customer Experience Center (Shanghai & many other cities).

Geoff also served as Creative Director at the Tom Peters Company where he worked with many top industry leaders – and helped to facilitate leadership training within Microsoft, John Deere, Deloitte and The CIA.

He also worked for more than seven years as a writer at Jack Rouse Associates (JRA) – where he helped develop many experiences, such as the CNN Studio Tour (Atlanta), and the Battleship Missouri Memorial.

Be sure to listen to Part 2 of this interview with Geoff Thatcher.

www.creativeprincipals.com

Twitter: @geoffthatcher

Geoff Thatcher LinkedIn